Teten Targets IDR 60 Billion Transactions From The Wastra And Craft Ecosystems In The Archipelago Story

Minister of Cooperatives and SMEs Teten Masduki (Photo: Doc. VOI)

JAKARTA - The Ministry of Cooperatives and SMEs (Kemenkop UKM) encourages the role of MSMEs to be included in the ecosystem of the wastra and craft sectors in Indonesia, one of which is through the Nusantara Story program which was held with the National Art Crafts Council (Dekranas) and OASE.

Minister of Cooperatives and SMEs (Menkop UKM) Teten Masduki said the Nusantara Story Program could bring together MSMEs with aggregators in the wastra and craft sectors. That way, the Wastra and Craft business ecosystem can be formed bigger and more sustainable.

"In our economic structure dominated by MSMEs, the role of aggregator is important and in this Nusantara Story, we present aggregators who have actually maintained the existence and sustainability of the wastra and craft business in Indonesia," said Minister Teten at the Kemenkop UKM Building, Jakarta, quoted Friday, November 24.

Teten explained that currently wastra and craft are considered to be part of a rapidly growing lifestyle. According to him, quick steps need to be taken to move the industry through the role of MSMEs.

"From here, later we can see its history, how each ecosystem empowers the business of being worthless to become valuable. This is what we want to present," he said.

On the same occasion, Deputy for Entrepreneurship at the Coordinating Ministry for SMEs, Siti Azizah, said that the potential for wastra and craft transactions in the Nusantara Story event could reach Rp. 60 billion. This potential comes from business matching between MSME players in the field of wastra and craft with investors.

"Meanwhile, there are actually some potentials. There are also Brolex and several other entrepreneurs, the potential is approximately Rp. 60 billion. Hopefully, everything can become a reality," he said.

He claimed that in the last two years, the Nusantara Story program has succeeded in empowering more than 10,000 MSMEs of craft and wastra craftsmen. As for this year, the Nusantara Story will be held at the Senayan JCC, Jakarta, on November 28, 2023, with the theme "Unveiling The Story of Indonesia Artisty".

Furthermore, Azizah said that there are a number of activities that will be carried out in the event, such as showcasing collaborators, interactive dialogue about the digital economy, branding and marketing products to go international, business matching and financial pitching for MSME and startups to access financing, as well as entrepreneur awarding.

"In the Nusantara Story, there are all collaborators from the craft and wastra ecosystem, including start-ups that have supported MSMEs," he added.