Managing 61 Percent Of The Semen Market In East Java, GIS Strengthens Synergy With Customers For The Use Of National Children's Products

President Director of GIS, Donny Arsal (central) when giving awards to the 10 best loyal shops that use Semen Gresik products with the title of Best Customer. (Photo: Do. SIG)

JAKARTA - Mbing Widjono (65 years), owner of the CV building shop Rachmad Joyo Abadi in Rungkut, Surabaya, East Java, said that Semen Gresik has always been the first choice since he first built a building shop business in Rungkut, Surabaya, East Java in 1984.

"Until now, it is undeniable that other cement brands out there are increasingly popping up. But I believe, especially the people of Surabaya still want the best cement products," said Mbing Widjono on the sidelines of Retail Gathering which was attended by 300 building stores in the East Java region at the Shangri-La Hotel Ballroom, Surabaya, Friday, November 17.

President Director of GIS, Donny Arsal also expressed his appreciation and gratitude for the loyalty of partners and synergies that have been going well so far to build business success with GIS, and support development in Indonesia through the provision of quality and quality GIS product solutions. This cannot be separated from the trust of partners who have made GIS products the main choice in building and strengthening the foundation of mutual success.

"East Java is an area that has the potential to continue to grow, especially in the infrastructure sector. With this retailer gathering activity, we are trying to strengthen the synergy between SIG and customers, strengthen friendship and help create new business opportunities," said Donny Arsal.

According to Donny Arsal, in the midst of the challenges of stiff market competition and commodity cost pressures, GIS was able to prove its positive performance through consistency in focus on market management. In the East Java region, sales of the GIS brand reached 3.02 million tons in the January to October 2023 period. Meanwhile, market share control in East Java was 61.1 percent in October 2023, or an increase of 1.6 percent compared to the same period last year.

"This result cannot be separated from the support of local distributors who always participate in fostering and maintaining customer networks to end users. This will continuously increase end users' trust so that the absorption of GIS products will increase," said Donny Arsal.

In this Retail Gathering, GIS also gave awards and appreciation to 8 stores with the highest sales of Semen Gresik brands (top sales volume) and 10 best building stores (Best Customer). In addition, GIS also provides door prizes through lottery for loyal customers as partners who use GIS products.

On the same occasion, customers were also introduced a variety of GIS products with all their advantages. Currently, GIS has six strong cement brands and is the market leader in each region, including Semen Gresik, Semen Padang, Semen Tonasa, Dynamix, Semen Andalas, and Semen Baturaja. SIG offers multipurpose pocket cement products to cement products for more economical special applications, as well as various types of bulk cement that match the characteristics of each type of project so that it is more efficient and efficient.

GIS also presents concrete solutions that have been developed, such as SpeedCrete for road repairs that have early strength and high performance that can dry in a matter of hours. Then there is ThruCrete, a high absorption-powered concrete product to minimize puddles. SIG has also launched the innovation of the first HE-type hydraulis cement product in Indonesia that has passed the test at the Product Certification Institute (LSPro) of the Ministry of Industry's Center for Materials and Engineering (B4T).

Muhammad Syukron (38 years old), the owner of the Bromo Mas building shop located in Tumpang, Malang, East Java, said that his party was very grateful to have been chosen as the winner of the main door prize. He admitted that he did not expect to get an unexpected surprise from GIS.

"Alhamdulillah, I was very surprised and didn't expect it, like we sold Semen Gresik and Semen Padang products in Malang as if they paid off with their good prayers. Thank you SIG, I hope it will be more victorious and always forward for Indonesia," said Muhammad Syukron.

A similar statement was also made by Chamsu Ghendik (54 years old), owner of the Budi Jaya building shop in Genteng, Banyuwangi, East Java. As one of the shop winners with loyal use of GIS (Best Customer) products, he said the geographical conditions in the Banyuwangi area that are prone to hot and close to the beach make Semen Gresik products that he sells superior on the market.

"People here understand very well about quality cement products for this region. From the start I opened a material store in 2010, thank God Semen Gresik remains the main choice. As a Best Customer, I would like to thank GIS for paying attention and appreciating the building shop so that we can continue to synergize," said Chamsu Gendik.