Totality Of Customers, Bank Mandiri Embedding New Lifestyle Features In Livin' Sukha

Photo: Doc. Bank Mandiri

JAKARTA - Increasingly consistent in meeting the needs of customers and the community, Bank Mandiri has again innovated by presenting lifestyle solutions for urban communities through the Livin' Sukha feature in Super App Livin' by Mandiri. Since its launch in May 2023, Livin' Sukha has succeeded in pampering customers with various attractive offers, such as Mandalika MotoGP tickets, Westlife concerts, to NCT concerts that are selling well online.

"Evidently from 25% of concert ticket buyers are new Livin' by Mandiri users, Livin' Sukha is here to be a preferred lifestyle partner, especially for urban communities and we bring it to the next level," explained Bank Mandiri Information Technology Director Timothy Utama in Jakarta, Monday 9 October.

Not only that, Livin' Sukha is now offering new features by further enriching the entertainment content accessible to all Livin' by Mandiri users. The three excellent features that have been available include, SukhaTV, SukhaReels, and SukhaNews, which have provided new experiences to customers when accessing Livin' by Mandiri.Temma's team of nicknames explains, with the presence of the latest features in Livin' Sukha customers can watch live streaming and flash sales in SukhaTV that always provide interesting entertainment every day, get inspiration and interesting tips in SukhaReels, as well as follow up on the latest news through articles in SukhaNews.. We understand that the current trend of shopping is Srypttainment, namely shopping while enjoying entertaining content and in accordance with customer needs. In Livin' Sukha, we provide many choices of entertainment content that can be enjoyed anytime and anywhere. In addition, we also work together with many merchants of options that give exclusive promos-promos that are love to be missed," said Tim. Customers can choose entertainment content according to their interests, ranging from Entertainment, Fashion & Beauty, Travel & Culinary, Gadget & Technology, Health & Wellness, and many other categories. All of that can be accessed only in one application through the Livin' Sukha feature.

Coinciding with the momentum of the 25th anniversary celebration month, Bank Mandiri also provided cashback promos of 25% of any shopping at Livin' Sukha, during the period 7 October - 29 October 2023.

The celebration of Bank Mandiri's 25th Anniversary is a form of Bank Mandiri's appreciation to customers which spurs us to continue to innovate in providing the best financial and non-financial services," he added. For information, until August 2023, Livin' by Mandiri has been downloaded nearly 30 million times and has managed more than IDR 1.5 billion transactions. This number increased 48 percent year-on-year (YoY). Meanwhile, the value of Livin' by Mandiri transactions reached IDR 1,800 trillion. This figure jumped 38 percent YoY, in line with the need for customer financial solutions.

"We hope that the initiatives carried out by Bank Mandiri can be welcomed by the community and have a positive impact on increasing financial inclusion in Indonesia," concluded the Team.