7 Reasons Why MSMEs Must Have Trademarks To Win Market Competition

The reason why MSMEs should have a trademark (Freepic)

YOGYAKARTA - Trade brands are identities that must be built and owned by business people. Not only important for big brands or companies, trademarks are also in small businesses or MSMEs. For novice entrepreneurs, they must know the reason why MSMEs must have a trademark.

When running a business, business actors should not only focus on the quality and marketing of their products. However, MSME players also need to think about trademarks as their business identity. Trade brands can be unique names, logos, symbols, or taglines and distinguish from other brands.

There are still many business actors who do not realize that trademarks also play an important role in supporting business success. There are benefits of having a trademark for MSMEs for business identity.

The high level of competition in a business requires MSME players to have an identity or uniqueness that distinguishes it from competitors. One strategy to win or get a place in the market is to create a strong trademark.

The following are some reasons why MSMEs must have a trademark so that their business can win in the market.

One of the goals of creating a trademark is to build trust in customers. A strong brand in a business will make customers more confident or believe in buying your product. When consumers remember your brand and feel satisfied with the products they sell, usually they will every time they become your customers.

Trade brands are also used to differentiate your business or brand from competitors. There are a lot of business people out there who sell similar products to you.

To be remembered by the target market, you must have a unique identity and is different from other brands. With a strong trademark, you can show the difference between your products and services by having a competitor.

Another benefit of owning a trademark is to facilitate marketing. when your identity or business brand is attached and recognized by the public, marketing activities become more efficient. Market targets tend to be more interested in buying products from recognized brands than unknown ones.

Strong and unique trade brands can also increase product value. In addition, the services offered from your business are also increasingly validated. This will make consumers more interested in buying and using your products.

When you create a trademark, it means you have protected the intellectual property rights of your products and businesses. HAKI registration in a business is essential to prevent actions that could harm your business, such as using a brand without a license and plagiarizing work and product innovation.

Trade brands are also a reflection of your business identity and values. This is one of the important strategies to attract customers. Consumers tend to be more interested in brands or products with values that are in line with their interest.

The existence of trademarks also helps your business in communicating quality. Good trademarks are also a quality indicator. So when consumers see recognized brands, they will associate them with good quality.

Those are some reasons why MSMEs should have trademarks. Trade brands can become valuable assets in your business. When you have a strong and unique identity, it will be easier for you to develop your business.

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