This Is The Reason BRI Is Not Yet Full Digital, There Is A Relationship With Community Habits

President Director of BRI Sunarso. (Doc. BRI)

JAKARTA - President Director of PT Bank Rakyat Indonesia (Persero) Tbk Sunarso revealed the reason the company has not carried out a digital full-time transformation.

Sunarso said that the digital transformation that is currently being successfully carried out does not necessarily make the company rush to change its operational and business model into a digital full.

BRI's choice not to switch to digital fully cannot be separated because the condition of the Indonesian people, most of whom are still happy to transact using cash.

"If the community is not yet fully digital, then we can't digitize it. So, if we are fully digital, it won't work," said Sunarso, Saturday, September 16.

Sunarso also provided evidence that the public still enjoys transacting using cash.

"Our BRILink agent a year has a transaction volume of Rp1,300-1,400 trillion. This is proof that many of our people still like to transact cash and then through agents. If we are fully digital, then who will serve them?" he said.

He added that the company also has a strategy to target people who still like to transact in cash, but on the other hand, they can also continue to serve people who are already fond of digital transactions.

What we are working on now, that's what we call Hybrid Bank Strategy. And Hybrid Bank Strategy is the simplest agent. Because the agent (BRILink) is to answer the characteristics of micro customers. They are more likely to bank through agents than come directly to the bank," explained Sunarso.

On the other hand, BRI also continues to strengthen the digital banking application called BRImo.

BRImo now has a user of 27.8 million, and the value of BRImo transactions has now grown by 76.3 percent. This means that transactions through BRImo have reached Rp1,896 trillion. BRImo can be used for anything. Starting from waking up to sleeping at night. Transaction needs can be served using BRImo with more than 100 features in it," concluded Sunarso.