JAKARTA - A well-known Japanese-style food fast food restaurant in Indonesia, HokBen, today has launched the New HokBen Apps.
Through the New HokBen Apps, loyal HokBen consumers will be made easier to enjoy various HocBen dishes spread across more than 360 HokBen outlets throughout Indonesia.
PT Eka Boganti (HokBen) Operations Director Sugiri Willim explained that it has become HokBen's commitment to always maintain and improve the quality, from the products we provide to the service.
"HokBen re-tunes HokBen Apps services by launching new features on HokBen Apps such as easier payments, many delivery options and also a lot of rewards," Sugiri told reporters, Tuesday, June 27.
According to Sugiri, as lifestyle changes and technological advances in the digital era, people's demands for practicality and comfort are increasing.
With the more affordable and reliable internet connections, smartphone devices are now playing an active role in facilitating and increasing the comfort of human activities in meeting their daily needs.
Therefore, he continued, to answer the very dynamic needs of consumers in the digital era and demand practicality and ease.
Based on data from the Association of Indonesian Internet Service Providers (APJII), currently the number of Internet users has reached around 215 million with nearly 78 percent penetration.
"Now consumers can freely order HokBen dishes anywhere and anytime," he said.
General Manager Marketing PT Eka Boganti (HokBen) Francisca Lucky explained that with HokBen Apps, consumers can make orders to be more mobile without fear.
"Consumers can be more comfortable without fear of making the wrong choice because all menus are displayed with photos and details of the information, just like ordering in a HokBen outlet," he said.
In providing quality services, it is very important to create a customer experience journey that is fun.
Consumer behavior that continues to change, makes customer journey a product or service should also adapt.
"Consumers can also review whether the order is appropriate and how much is the total cost before completing the order," he said.
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Especially for this launch, HokBen offers attractive promotions for consumers who order HokBen through HokBen Apps on 27 June - 31 July 2023.
Every month there will also be attractive promos for consumers through HokBen Apps
"We hope that with the presence of New HokBen Apps, HokBen can be closer to its loyal consumers so that we can continue to provide the best service for all consumers in Indonesia," concluded Lucky.
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