Gaet Pasar Anak Muda, CEO Whymee Melakukan Tur Kuliner

CEO of WHYMEE by Burgreens, Irene Tjhai (photo: dock. Whymee)

JAKARTA - Whymee by Burgreens is eyeing the youth market through culinary tours. Where, it offers an interesting experience in the culinary world for young people in Jakarta.

On its first occasion this time, a culinary tour called "Slrup Around the Block" collaborated with three well-known restaurants in Blok M, namely Lokakolik, Iron trash, and Sounds of Nebula.

The CEO of Whymee by Burgreens, Irene Tjhai, said that this program targets the youth segment, precisely those located in Jakarta. Moreover, for those who want to try new things.

"(This program) is specifically for young people in Jakarta who are always excited to try new things, including the healthy instant noodles WHYMEE," he quoted the statement, Monday, May 29.

He added, Whymee wants to convey that eating the deliciousness of healthy instant noodles can be done in a fun, trendy, and fun way. The fatigue of WHYMEE instant noodles proves that consuming healthy and nutritious food does not need to be boring.

"(Moreover), WhyMee Products are in registration for a healthier Choice certificate from BPOM," he said.

Opened on May 25, 2023, Slrp Around the Block invites young culinary lovers in Jakarta to join a series of interesting events scheduled to start at 5 p.m. til drop. The event will begin with a cocktail manufacturing session and an introduction to WHYMEE products in Lokaholik, followed by dinner at Iron force, and ending with a party on the Sounds of Nebula.

"The launch of Whymee is also to show our great desire to provide plant-based food options that are easy to consume directly by the wider community and at the same time make it easier for other Food & Beverage business players to have vegan options in their restaurants", said Irene.

At the launch of this product, Whymee introduced three of its mainstay flavors, namely Mie Goreng Spicy, Mie Goreng Oriental, and Mie Soto Special. These three variants of this product can be enjoyed during the Slrp The Block program and can be purchased directly at all Burgreens and online restaurants at the GreenKind store in Tokopedia.