Eid Homecoming Season, This Is HIN's Strategy To Anticipate Hotel Occupancy Surge

Illustration of the Hotel (Photo: Doc. Antara)

JAKARTA - PT Hotel Indonesia Natour (HIN) through its subsidiary, Hotel Indonesia Group (HIG), currently manages 32 state-owned hotels spread throughout Indonesia, already preparing a strategy to anticipate a surge in guest numbers during Eid al-Fitr.

As is known, Eid al-Fitr homecoming is the momentum for accelerating the recovery of the tourism sector after the COVID-19 pandemic where this year there is predicted to increase the number of travelers by 44 percent compared to the previous year, from 80 million travelers in 2022, up to 123 million in 2023.

President Director of PT Hotel Indonesia Natour Christine Hutabarat revealed that the occupancy of the Bali region hotel at the HIG network hotel has a highest performance in Lebaran 2023, which is 86 percent where Bali is a favorite destination for people to spend the Eid holiday.

"The second highest occupancy rate is the Javanese region hotel with an occupancy of 65 percent with a room booking trend approaching D day," said Christine, in an official statement, Tuesday, April 18.

Christine also said that the preparations that had been made were not only in terms of operation, but also from human resources (HR) and various other aspects.

"From the HR side, we have prepared manning to anticipate a surge in hotel occupancy, training to improve employee skills and knowledge in order to provide the best service and guests feel a touch of Indonesian nuances at every corner of the HIG network hotel," he said.

Meanwhile, in terms of operations, said Christie, HIN has also ensured the readiness of each hotel, ensuring the complete availability of Food & Beverage and amenities raw materials in accordance with the Brand Standard, and Standard Operating Procedure has been implemented.

"Prepared hotel supporting facilities are in appropriate condition, and emergency handling at each hotel, as well as other operational readiness," he said.

In addition, continued Christine, hotels also offer various attractive promos to guests including room discounts at special prices, iftar packages, all you can eat packages, halal bihalal packages for Eid, regional culinary delights, delivery and various celebration events during Ramadan.

"With various hotel readinesss ahead of Eid al-Fitr, it is hoped that hotels operated by HIG can provide the best service to meet customer satisfaction so that they become the main choice of accommodation wherever they are," he said.