Become A Promotion Event For Local Products, 67 MSMEs Enliven Bazars At The Ministry Of Cooperatives And SMEs

Illustration of MSMEs (Photo: Antara)

JAKARTA - In order to increase access to promotion, shopping, and use of MSME products at the moment of Eid 2023, the Ministry of Cooperatives and SMEs (Kemenkop UKM) held an MSME Product Bazaar entitled "Growing and Achieving Blessings with MSMEs" at the Ministry of Cooperatives and SMEs Office, Jakarta, on Wednesday, April 12.

Deputy for Micro Business at the Ministry of Cooperatives and SMEs Yulius said the activity, which was held from April 12 to April 14, 2023, was attended by 67 MSMEs.

"This Ramadan bazaar was attended by 67 MSMEs. There are 20 MSMEs in the lobby with fashion, craft/access products, and in the outside lobby there are five MSMEs with ready-to-eat/tajil food products, and on the front page there are 42 MSMEs with food, beverage products, including basic necessities and frozen food," said Yulius in his official statement, quoted Thursday, April 13.

Yulius added that the implementation of the 1444 H Ramadan Bazar was the first activity carried out by the Ministry of Law and Human Rights since the pandemic.

This activity is expected to be able to lift superior MSME products and support the economic recovery of MSMEs, as well as contribute to the achievement of gold Indonesia in 2045.

"MSME actors are expected to contribute to Indonesia's progress by producing quality and competitive works and products," he said.

In addition, superior and quality MSME products are expected to be presented in this Bazar activity. Bazar is also expected to be one of the media to promote superior MSME products so that they are increasingly widely known by the public, so that it will generate a sense of love and be proud of Indonesian products.

According to Yulius, this activity also aims to encourage the participation of the State Civil Apparatus (ASN) to shop for MSME products.

"Hopefully in the future, activities like this can be carried out in a sustainable manner through collaboration and synergy with all related parties," he said.

The Bazaar is occupied by state-owned and private companies, such as SOEs which include PT Permodalan Nasional Madani (PNM), Perum Bulog, and PT Pegadaian. There is also support from the National Amil Zakat Agency (Baznas), Indofood, Garudafood, Wardah, Alfamart, and others.