The competition for snacks or snacks in the country is very tight following the large number of business actors in the sector, especially after being separated from the COVID-19 pandemic. Big companies such as PT Indofood Fortuna Makmur have also prepared a number of strategies to boost sales this year.
Head of Sales of PT Indofood Fortuna Makmur, Yoshua Dominic said his party would aggressively boost sales this year. According to him, this is also what competitors do.
"This year (we) will be more aggressive because after 1 year of post-pandemic all business people will catch up," he said when met in Kebon Sirih, Jakarta, Wednesday, March 8.
To boost sales this year, Yoshua said that his party had prepared a number of strategies. One of them is to issue or launch new products.
Furthermore, Yoshua said that the presence of this new product is expected to increase the contribution to the snack business from the existing one.
According to Yoshua, the new product that will soon be marketed is an adaptation of products that are being popular in other countries. Like in South Korea.
Produk yang lasis di sana kita adopt dengan prinsip yang ada di sini. Ini menjadi tren yang harus diikuti. Karena, rasa konsumen kita itu mudah sekali mencoba rasa baru," ujarnya.
In addition to issuing new products, Yoshua said Indofood also continues to expand product distribution in a real way in the country.
Furthermore, Yoshua said that Indofood's business expansion was also carried out by cooperating with Sirclo and e-commerce for marketing.
"We are also involved in TikTok live streaming which will definitely help with product awareness this year," he explained.
Moreover, approaching the moment of Ramadan and Eid, said Yoshua, there will be a surge in the supply of goods to consumers such as supermarkets and so on. Therefore, product awareness is very important.
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