Sirclo Group Dongkrak Income Of MSME Actors Up To 34 Percent

Sirclo Group Founder and CEO Brian Marshal (Photo: Mery Handayani/Between)

JAKARTA - The Sirclo Group revealed that the turnover or income of micro, small and medium enterprises (MSMEs) who are members of its ecosystem has increased by 34 percent. This increase refers to the comparison before and after joining the Sirclo ecosystem.

Sirclo Group Founder and CEO Brian Marshal said the turnover or revenue was supported by an increase in transactions of up to 150 percent for brand owners.

As for last year, nearly 1 million MSMEs have joined the Sirclo Group ecosystem consisting of local brand owners, stalls and micro or nano influencers.

"According to Sirclo's internal research, the average MSME turnover that joins the Sirclo exosystem has increased by 34 percent," he said at a press conference, in Jakarta, Wednesday, March 8.

In fact, Brian said brand owners were also able to save operating costs of up to 30 percent using the Silco Store ecosystem.

In addition to brand owners, continued Brian, shop owners also experience operational costs of up to 10 percent of turnover per day. Meanwhile, influencers who join Ibu Sibuk received an increase in endorsements of 2.5 times.

In fact, said Brian, about 15 percent of the total MSMEs that are members of the Sirclo Group ecosystem are able to create jobs.

"Many of them from the creative industry are entrepreneurs. By joining the Sirclo Group, they have a business and create jobs," he explained.

For almost a decade of Sirclo Group's establishment, the company continues to innovate to strengthen its position as the leading omnichannel commerce solution provider in Indonesia. This mission is supported by a new slogan launched by Sirclo, namely Be The Future, Today.

Brian said the company's re-concepted mission and nilia was a new spirit and the company's breath to move forward and present cutting-edge integrated solutions. Including the most complete super ecosystem.

"With the focus of the new company and a stronger service ecosystem, Sirclo is ready to accelerate the success of business actors from various scales in order to be able to compete sustainably," he said.

Brian said the message of 'Be The Furure, Today' is a tangible manifestation of Sirclo's commitment to more than just helping the business sell. But also enabling all parties to be the fastest in welcoming the future.

"We can achieve this by maximizing the potential of each business actor through digitization," he said.