JAKARTA - A subsidiary of PT Kimia Farma Tbk, PT Kimia Farma Diagnostika, has just rebranded or changed its identity as a step to transform the company's business in improving services.
This business rebranding was marked by the launch of a new identity by changing the company's logo to Kimia Farma Laboratory & Clinic.
President Director of Kimia Farma Diagnostika, Ardhy Nugrahanto Wokas explained that the change in identity was the company's strategic step in boosting its business in the health sector.
"Change of identity is a strategic step for corporations to create new enthusiasm and synergy in realizing health services that are leading and integrated nationally," said Ardhy during the launch of the company's new logo, in Jakarta, Tuesday night, March 7.
According to Ardhy, this business logo change is part of the company's support in manifesting the health sector in Indonesia.
Furthermore, Ardhy said the change in the Kimia Farma Diagnostika Laboratory & Clinic logo also presents a new image for customers, shareholders, stakeholders, and others.
"This is a comprehensive momentum transformation of the quality of Laboratory & Clinic services to maintain our existence at a peak position in the Indonesian health industry, besides that it is also a driving force for changes to all business units under Bio Farma Group," he said.
In addition to saying the logo change, the company is also implementing the signing of a Cooperation Agreement with the National Population and Family Planning Agency (BKKBN) to support the government's program so that the acceleration of stunting reduction from upstream can be carried out.
For your information, Kimia Farma & Clinical Laboratory is a company of medical and clinical laboratory service networks that reach 136 districts / cities in 34 provinces.
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