JAKARTA - The global music streaming service platform, TIDAL, has officially launched a new policy that is very strict to curb the wave of music produced by artificial intelligence (AI) on their platform.
In the latest policy, TIDAL reaffirmed its commitment not to pay royalties at all to songs that are entirely produced by generative AI technology.
This progressive step was taken amid growing concerns among global music industry players about the massive use of AI.
A study released last year even showed a surprising fact, where 97 percent of listeners admitted that they could no longer distinguish between human-composed music and artificially intelligent music.
Through the new rules, TIDAL will implement the embedding of a badge that reads "AI" on all songs and albums that are detected as being made with text-based artificial intelligence (prompt) starting July 15.
TIDAL management confirmed that this royalty retention policy is based on the company's fundamental vision to protect the economic rights of original musicians who dedicate their pure creativity to the music industry.
"Our priority is to ensure that royalties flow to original works produced, written, and performed directly by humans," TIDAL management said, quoted by NME, Wednesday, July 1.
Even though it limits royalty payments and provides a special label, TIDAL claims it will not delete all AI content blindly. The platform still allows musicians to use artificial intelligence as a creative process aid because it believes artists must have the freedom to create.
However, full control is now handed over to users. This digital music streaming platform provides a new feature that allows listeners to filter and block all AI-based music content in total.
"Listeners should have full autonomy to choose the type of content they want to consume," TIDAL added.
In addition to withholding royalty rights and providing special labels, TIDAL will also take firm action against any form of content that violates the copyright of individuals or groups. AI songs that are deliberately designed to imitate the voice of famous artists, exploit similarities without permission, deceive listeners, or degrade the quality of the service, will be immediately removed from the platform.
Previously, this phenomenon of AI invasion was also dismantled by another platform, Deezer, which revealed that 28 percent of the music uploaded to their platform was purely artificial intelligence.
A number of industry experts have also warned that music workers are at risk of losing a quarter of their income in the next four years if AI regulations are not tightened immediately.
TIDAL followed in Spotify's footsteps in September last year, removing around 75 million spam-category tracks and blocking fake artist accounts.
This tightening is also driven by the concerns of world musicians such as Paul McCartney, Kate Bush, Dua Lipa, to Elton John who have repeatedly urged governments in various countries to protect intellectual property rights from the exploitation of AI technology.
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