Profile Catherine Hindra Sutjahyo Sosok Chief Food Officer Gojek Group

Profile Catherine Hindra Sutjahyo (Instagram @c bighindra)

YOGYAKARTA - There are so many e-commerce that thrive in Indonesia, one of which is Zalora. Apparently, behind Zalora's success until now there is one figure behind it, namely Catherine Hindra Sutjahyo. This woman who was born in Surabaya in 1983 is known to be intelligent. Since 2010, she has started a consulting company called MCkinsey.

Not being complacent, Catherine even wants to reopen her business here is starting to create an e-commerce company that we know by the name Zalora. The beginning of Zalora's founding was in 2012, at that time Catherine invited one of her colleagues, Hadi Wenas, who wanted to set up a fashion shop but online.

Of course it is not without reason Catherine in establishing Zalora. He noticed that Indonesia is an easy market in shopping. Especially with the development of technology and the large population of certainly the e-commerce industry is one of the promising business opportunities for the future.

Informed from the Women's Club Since the appearance of Zalora in Indonesia, there have been more than 100,000 Zalora fans on Facebook, 4000 Followers on Twitter with an average order per day of 600-700 transactions. Currently, Zalora has approximately 200 employees with distribution centers in the East Jakarta area with an area of 5 thousand square meters.

Not only that, but one of the e-commerce companies is also a component of the subholding company by concentrating on online fashion called Zalando which is present in 17 countries. His sharp analysis of the e-Commerce business has yielded optimal results. Zalora became a really fast-growing online shop.

At this time, Zalora's website has been present in parts of Asian countries such as Singapore, Malaysia, Thailand, Philiphina, Hong Kong, and Taiwan. And already with the same profession as 400 well-known local or interlocal fashion brands. Zalora comes with more than 200,000 fashion items loved by the public.

Becomes the Gojek Chief Food Officer

Catherine is the Chief Food Officer of the Gojek Group. He joined Gojek in 2017 and led the company's food delivery platform, concentrating on developing innovative tactics and products to meet consumer demand, while empowering micro, small and medium enterprises in all regions. Under his leadership, GoFood has grown into the largest app-based food delivery service in Southeast Asia at this time, according to the perfect number of orders.

In March 2019, Catherine was invited by the United Nations (UN) at the annual meeting of the Women's Status Commission to introduce the issue of how Gojek empowers female entrepreneurs. She is also included in the Prestige Indonesia list "40 under the rule of The Indonesian Vanguard of 2020", which raises inspiring young figures in helping Indonesia consistently become agents of change and growth in the midst of unprecedented pandemic uncertainty.

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