BNI Achieves Awards As A Bank With The Most Obscurity Service

Photo: Doc. Antara

JAKARTA - PT Bank Negara Indonesia (Persero) Tbk or BNI awards as the bank with the best Core Capital Bank Group (KBMI) IV, namely First Overall Satisfaction, Loyalty, and Engagement Index in the national banking industry.

"BNI will continue to maximize services with the support of reliable information and technology infrastructure. Our main goal is to create satisfaction, loyalty, and customer attachment," said BNI Network and Service Director Ronny Venir in a press statement, quoted from Antara, Friday, January 27.

BNI is considered the most successful bank in carrying out digital transformation through the development of digital networks and services and is able to meet the needs of its customers.

BNI excels in the four survey categories including engagement index, loyalty index, satisfaction index and marketing index. Satisfaction, Loyalty, and Engagement (SLE) Survey 2023 was carried out by Marketing Research Indonesia (MRI) to Indonesian banks to measure the level of experience, satisfaction, involvement, and impact for the loyalty of sustainable customers.

To improve customer experience, Ronny said BNI has carried out digital transformation in stages. The customer experience is built through adjusting the format of digital-based BNI outlets by adjusting the location and characteristics of the outlets.

BNI facilitates customer business transactions through three products, namely BNIDirect, API Open Banking, and BNI Mobile Banking.

"BNI continues to develop office networks in serving needs and maintaining and increasing customer trust. Face-to-face interactions are still needed for comprehensive products," he said.

In addition to transforming the network, BNI is also committed to reaching customers in areas that are not reached by outlets, through BNI Agent46.

BNI AgeN46 is present in blankspots and disadvantaged, and outermost (3T) areas throughout Indonesia.

The award was given by Infobank Magazine and MRI at the 6th Infobank-MRI Satisfaction, Loyalty, and Engagement with Corporate Reputation Award 2023.