At The End Of January 2023, Blue Bird Is Ready To Launch The Sixth Generation Of Applications

Photo: Doc. Antara

JAKARTA - PT Blue Bird Tbk or Bluebird is preparing to launch the sixth generation update of the MyBluebird application which is planned for the end of January 2023.

This latest version will provide more convenience through a variety of feature updates that support ease of ordering, ease of payment, and various mobility solutions that can be tailored to user needs.

"The development of the era makes behavior patterns and consumer needs change more rapidly, bringing enthusiasm for Bluebird to continue developing service features to provide safe, comfortable, easy and reliable mobility services," said Bluebird Main Director Sigit Djokosoetono in an official statement, quoted from Antara, Wednesday 25 January.

He explained that one of the superior features in the MyBluebird application is easy ride which has been a differentiator since it was first officially launched on the Android and IOS systems in 2016. This feature provides extra convenience for customers to convert street hailing orders into online bookings, so that users get convenience. transactions through various types of non-cash payments available in the MyBluebird application.

Users can also get travel data with Bluebird so that users have more transparent transaction and travel data collection. With the convenience offered in the easy ride feature, this year Bluebird will carry out development with a new name, namely EZPay in the update of the MyBluebird application.

This feature is also the mainstay of the company considering the high visibility of the Bluebird fleet and the spread of Bluebird bases that can be found by the public.

Regarding the payment system, Sigit said Bluebird is innovating to make it easier for users to enjoy traveling with Bluebird. Therefore, in the MyBluebird application, Bluebird does not charge platform fees or other additional fees beyond the costs involved in traveling with Bluebird.

"Since the beginning of our operation, we believe that trust is important to earn and maintain," he said.

Until now, he continued, Bluebird has embedded the Internet of Things (IoT) feature which is contained on a small monitor screen in the Bluebird fleet as a meter pointer, fleet information, and driver information on duty.

The screen is also used by the driver to enter extra costs during the trip if there is a parking fee or if the user passes a toll road that uses the Bluebird driver's electronic money. Users can also see directly the number of extra fees and the driver will ask permission to enter these extra costs.

Now, this screen can also be used to make transactions via QRIS, where users only need to ask the driver to issue the QRIS from the IOT screen of the Bluebird and Silverbird fleets.

Since 2021, Sigit revealed that the development of MyBluebird users has increased quite rapidly, up to 3 times in 2022.

"MyBluebird offers extra convenience, comfort and security through the features that we will launch in the application update. These features provide convenience in terms of ordering, transactions, and convenience in choosing a variety of services that can be tailored to the travel needs of the Indonesian people," Sigit said.