Sanex Have A New Logo,ACK Millennial Market

Handoyo Setiawan Director of PT. Indo Surya Kencana (Sanex) and Ronny Gondo Sari, Senior Sales Manager of PT Indo Surya Kencana (Sanex). (Didi Kurniawan/VOI)

JAKARTA - PT Indo Surya Kencana (Sanex) has a new logo. This logo is claimed to describe the spirit for Indonesia's life better, in line with the company's vision of creating better everyday life for many people.

Director of PT Indo Surya Kencana Handoyo Setiawan said the new blue logo is intended to target the millennial market.

"The logo was changed so that it becomes younger in terms of color, shape, and others. At first it was red, now follow the current trend of young people, we want to attract millennials," he said at a press conference in the Kemayoran area, Jakarta, Thursday, December 8.

Not only changing logos, the company sees this year as the right momentum to make organizational changes. Starting from improving product quality and innovation, updating management, to expanding product distribution throughout the archipelago.

"For our own goods, the base is in Jakarta, a factory in Cikupa, 80 percent sales in Jabodetabek. This year we have a target of expanding distribution in East Java and eastern Indonesia by procuring branches," said Handoyo.

Furthermore, he added, Sanex sales were able to grow by 25 percent until November 2022 with an average production of 400 thousand units per month.

"An increase of 25 percent until November compared to (the same period) last year. We are still achieving the target in this pandemic because people need more at home, where our highest sales are from fans," he concluded.