Marketing Campaign Is A Solution To Improve Brand Awareness, Here Are The Strategies That Can Be Practiced

Illustration of marketing campaign (geralt-Pixabay)

YOGYAKARTA You could say, marketing campaign is the key to the success of a business because it can increase brand awareness.

Brand awareness itself is a term describing the extent to which your business is recognized by consumers. Brand awareness is very important for a business, as consumers tend to buy products they already know.

One of the products with a high level of brand awareness for successfully marketing campaigns is Indomie's instant noodle brand produced by Indofood CBP.

This product is very attached to the hearts of the people after actively carrying out campaigns, both in conventional media and online media.

Well, for those of you who are curious about marketing campaigns, find out first about what marketing campaigns are.

Marketing campaign is an organized and also planned marketing strategy created to increase brand awareness or get feedback from consumers.

Marketing campaigns are usually packaged very creatively and involve many media so that the products or services offered can be attached to the hearts of the people.

Several types of conventional media are often used for marketing campaigns such as television, radio, and print media. While campaigns on online media are usually carried out on social media platforms such as Instagram, TikTok, Facebook and so on or other digital platforms (web, e-commerce, etc.).

The success of marketing campaign is measured by the consistency of the campaign carried out and the focus on one theme or idea.

Goals of Marketing Campaign

As mentioned above, marketing campaigns are used to improve brand awareness. In addition, marketing campaign also aims to:

Campaign Marketing Strategy

Quoted by VOI from Glints, Wednesday, November 23, 2022, the following is a marketing campaign strategy to improve brand awareness:

Serach Engine Marketing (SEM) is a marketing strategy on the Internet to improve the visibility of the website on search engine pages. This means that SEM can make your product appear on the main page of the search engine reverse page.

To do this, you can install advertisements by entering keywords related to the products offered.

That way, your product will appear on Google's first page when prospective consumers write keywords related to your product.

Similar to SEM, Search Gingin Optimaization (SEO) also allows your website to appear on the main page of the search engine result page. In other words, SEO can increase visitors to a website.

However, you need to pay attention to many elements when you want to use SEO as a marketing campaign strategy, such as backlink, keywords, and so on.

You can use email to do marketing campaigns. The method is quite easy, just send an email containing product information, product offerings, promos, and so on to a number of potential consumers.

Product campaigns on social media are very effective at improving brand awareness. Currently, there are many social media platforms that can be used for campaigns.

When conducting a campaign on social media platforms, you are required to create interesting content so that prospective consumers can be interested in the products offered.

You can also create social media content that is integrated with the website so that marketing campaigns are more focused.

That's the information about marketing campaign. May it be useful!