Recent Innovations Sido Emerged Through Ready To Drink Products

Director of Sido Muncul, Irwan Hidayat. (Photo: Doc. Forbes)

JAKARTA - PT Sido Muncul Herbal and Pharmaceutical Industry Tbk (SIDO) innovated by launching a Ready To Drink product in the form of Alangsari Cool herbal drinks. "Sido Muncul officially entered the Ready to Drink (drinking ready to drink) industry by launching Alangsari Cool 300 ml,” said Director of PT Sido Muncul Irwan Hidayat in a written statement, quoted Tuesday, October 25. Irwan said, after Alangsari enters the market, immediately following several Sido Muncul products that already have good brands on the market will also be produced in the form of Ready to Drinks such as Kuku Bima, Jahe Susu, Kopi and others. "We are entering the Ready to Drink industry as a development of new innovations, to fulfill the wishes of today's era market," he said. Furthermore, said Irwan, the Ready to Drink industry is a future industry, following the modern lifestyle of society, an extraordinary level of activity and increasingly diverse activities. Consumers no longer have much time to brew their own drinks, so that the drink Ready to Drink through the Killing machine is the right choice. "Now there are many beverage mining machines on the market. Consumers who want to buy just need to add money, then choose the type of drink they want. For the time being, Alangsari Cool products are still using plastic bottle packaging. But it is planned to immediately produce Alangsari Cool using canned packaging, as well as to support environmental sustainability," said Irwan. Alangsari Cool, he explained, contains alang-alang root juice, cincau leaves extract, and lime as a combination of herbs that have been trusted for a long time. "Alangsari Cool 300 ml is an herbal drink that can relieve internal heat, along with its symptoms, namely shariawan, dry throat, cracked lips and difficulty defecating," he said. Alangasari Cool is also a health drink, you can drink it at any time. Except for those who have stomach complaints, you should drink it after eating. Even though they have started to penetrate Ready to Drink, the powder Alangsari is still being sold while preparing a beverage market Ready to Drink which will be the future. "Alangsari Cool can now be purchased at stalls and market places at a price of Rp. 8,000 per bottle," concluded Irwan Hidayat.