Local Brands Have A Potential Transaction Of 194 Thousand US Dollars In Paris

Photo: Doc. Antara

JAKARTA - Local Indonesian brands won a transaction potential of 194.20 thousand US dollars or around Rp. 3 billion in the next two years and are expected to continue to increase at the Paris Fashion Week (PFW) Showroom Summer (Spring (S/S) 2023 event. "Indonesia's second participation in PFW Showroom S/S 2023 is the right moment to promote fashion products from local brands on the world stage," said Trade Minister Zulkifli Hasan in his statement in Jakarta, quoted from Antara, Monday, October 17. The Minister of Trade said that the participation of the Indonesian brand in the 2023 PFW Showroom S/S has succeeded in increasing the world's fashion public attention once again, especially those from Paris towards Indonesian fashion products. Located in Premiere Classe, in Jardin des Tuileries, Paris, Indonesian products that attracted attention were contributed by four brands that carry high-end products, namely ready-to-use fashion, jewelry, bags, accessories, and cosmetics. The PFW Showroom Summer/Spring (S/S) 2023 event will be held on September 30 - October 3, 2022. Four Indonesian local brands (brands) have won the attention of international fashion and buyers. The four local brands are SeanSheila, JewelRock, Kee, and BLP Beauty. SeanSheila's brand carries ready-to-use fashion products (ready to wear). JewelRocks carries a variety of jewelry products. Meanwhile, Kea's brand brings bag/accessory products, and BLP Beauty brands present cosmetic products. More than 10,000 international fashion buyers from various countries have been amazed to see the products made by their best Indonesian sons and daughters. Indonesia's participation in the PFW Showroom S/S 2023 was realized in the collaboration between the Ministry of Trade and the Indonesian Embassy in Paris, Ladresse Paris Agency, and Tokopedia. "I appreciate the cooperation that has been realized between all parties. In the future, it is hoped that this established cooperation will bring other local brands to make Indonesia proud in PFW,” said the Minister of Trade. Meanwhile, the Director General of National Export Trade Didi Sumedi explained that this increasing attention was marked by the increasing number of PFW fashion buyers who attended the Indonesian booth and the increasing potential for transactions against Indonesian fashion products. This is also thought to be due to Indonesia's regular consistency in PFW which starts in early 2022. "Therefore, it is important for Indonesia to be able to take advantage of this momentum consistently displaying Indonesian fashion products regularly at PFW. In the future, Indonesia's participation in PFW Showroom S/S 2023 can be accompanied by presentation activities for fashion brands or fashion fashion fashion demonstrations," said Didi.