Directly Attended By Conglomerate Hermanto Tanoko, Half Water Producer Cleo Shares Gifts For Partners And Customers

Photo: Doc. Sariguna Primatirta

JAKARTA - The issuer of bottled drinking water (AMDK) under the Cleo brand PT Sariguna Primatirta Tbk is optimistic that its business will grow better along with the increase in the number of distribution networks. As of August this year, the distribution network of the company owned by conglomerate Hermanto Tanoko grew 53 percent, from 173 to 264 distribution networks.

This optimism is in line with the projection of the Indonesian Food and Beverage Entrepreneurs Association (GAPMMI), that the food and beverage industry will grow 5-7 percent this year.

Seeing the increasingly prospective business development, the company is determined to further strengthen relations with customers and partners. One of them is through the CLEO Sharing Berkah Program which provides the main prize in the form of 1-unit car, as well as various other interesting prizes, namely 5 Umrah packages, 3 motorcycles and 10 pure gold.

Therefore, the CLEO Sharing Berkah Program was held without discriminating in the turnover income of customers and partners. Whatever the turnover it has, each partner is entitled to participate in the CLEO Sharing Berkah program whose distribution of lottery vouchers has been carried out since May 2022.

Therefore, distribution partners were so enthusiastic about participating that the number of retail Cleo outlets that registered reached 65,000 participants.

"Through events like this, we would like to show CLEO's appreciation for the trust of all customers and partners who have participated in expanding the reach of CLEO distribution in the vision of knitting the archipelago," said Deputy President Director of Sariguna Primatirta Melisa Patricia in a statement, Monday, October 3.

The gift draw from the CLEO Sharing Berkah Program was carried out on Saturday, September 17, 2022, witnessed by several representatives of customers of the East Java Area. The peak of the draw event became dramatic, because the main prize of the car was won by the CLEO distribution partner who recently experienced a shop fire accident.

The draw is carried out in a series of activities titled gathering with the concept of kinship at Vasa Hotel, Surabaya. In accordance with the choice of CLEO's business attitude to always prioritize sportsmanship and be serious in maintaining customer trust, the draw is held directly and openly through live broadcasts on social media Instagram and via zoom.

Founder of Tanobel Group's parent company, Hermanto Tanoko, who was present at the CLEO Sharing Blessing and Anniversary on the same day, received a surprise speech in the form of a happy birthday from employees and all invited guests who attended.

In his remarks, Hermanto said that from the beginning the Company had been committed to prioritizing consumer health by using free BPA materials, even though it had to bear higher costs.

Standing in front of ladies and gentlemen today reminds me of how when I started innovation at the Tanobel Company. Since the launch of CLEO gallons in 2012, we have been committed to prioritizing consumer health by using BPA free material on the CLEO gallon packaging," said Hermanto.

In production, of course, this policy greatly affects the budget for funds, but we still choose to use materials that are BPA free because we understand that BPA is very dangerous for health, especially if it is used on products that are consumed regularly every day. "I hope that CLEO and its customers as well as CLEO distribution partners can jointly be a part that has a positive impact on the people of Indonesia," said Hermanto.