7 Accurate Ways To Attract New Customers Without Losing Old Ones

Illustration. (Photo: Unsplash)

JAKARTA - Business will not be able to develop without the presence of customers. Therefore, they always try to get customers to buy the products or services being sold. But how do businesses get new customers?

There are various ways to attract new customers. For example by doing promotions in various communication channels, focusing on providing customer needs and much more.

However, getting new customers does not mean forgetting old or existing customers. You also need to try to keep them from turning to competitors.

Read on for an explanation of how to attract new customers and retain old ones below:

1. Offer discounts and promotions

Who is not tempted by a profitable discount or promotion. No exception customers who just met you.

Promotions, such as a 30 percent discount for first use, are usually effective at attracting potential customers who have considered buying your product but are still unsure.

2. Strengthen educational content

Create educational content in your marketing campaign that informs the advantages and benefits of your product. This will build brand awareness.

Even though it doesn't have a direct effect, the stronger brand awareness that is formed, the more people will know your product. This will build their trust in your product.

3. Create an innovative marketing strategy

The tight competition in business makes you have to rack your brain to think about the marketing strategy that customers like. The reason is that customers feel tired of seeing monotonous marketing campaigns.

Try to continue to innovate thinking about campaign strategies that are out of the box. Follow the trend that is currently being discussed by your target market. Feel free to collaborate with influencer marketing if needed.

4. Expand market reach

In today's digital era, there are many platforms that businesses can use to reach customers such as Facebook, Instagram, Websites, and others. You can also send bulk messages such as through the WA Blast application.

The more interesting information you display, the more likely they will interact with your business. Those who interact will become leads that you can follow up to become new customers.

5. Maximize promotion on social media

In addition to offline marketing, maybe you also take advantage of digital platforms such as social media to market products. Take advantage of the features they have to attract potential leads.

For example, the target market of Generation Z will prefer Instagram features such as stories or highlights to see interesting products from a brand. You can also use the Marketplace feature on Facebook to offer your Products.

6. Ask for feedback when prospects don't buy

You don't have to be disappointed when your target customer cancels their purchase. Instead you should ask why they did this. Use their answers to improve the quality of your products and services to suit their needs.

7. Offer a referral program

Finally, you can encourage your existing customers to join the referral marketing program. Of course with the commissions when they managed to bring in new customers.

Apart from that, you can also tempt your target customers to bring their friends to use your product as well. For example, through a promotional program that offers "buy one main course, get one free steak".

That's how to get new customers, without fear of losing old customers. There are several points that you need to pay attention to, especially in optimizing market reach and use of social media.

This will be easier if you use the CRM application from Mekari Qontak. This app allows you to manage customer relationships across multiple platforms.

In addition, this CRM application is also easy to connect with other applications such as Instagram, Facebook, WhatsApp and others in one dashboard view. Including measuring the level of customer satisfaction. So you will more easily manage it from one platform.

Another advantage of the Mekari Qontak application is that it is integrated with the WhatsApp API. The advantage of the WhatsApp API is that it has additional features such as sending WhatsApp message blasts to multiple contacts without fear of being blocked, automatic messages via chatbots, and an official green check mark.