Sandiaga Says, Product Orders Go Up 30 Percent If Regional Heads And Figures Help Promo

Sandiaga Uno (Photo via Ministry)

JAKARTA - Don't underestimate The Power of Endorse, especially what is done by regional heads or figures. The order rate for a product can increase by up to 30 percent.

Minister of Tourism and Creative Economy Sandiaga Uno explained that the Ministry of Tourism and Creative Economy accommodates creative and creative businesses through the onboarding process of digitizing to platforms aimed at increasing the marketing of their products.

"We already have data that the orders will increase by around 20-30 percent if they are endorsed by regional heads and community leaders," said Sandiaga in his statement while in Cirebon, West Java, Thursday, June 23.

Sandiaga was there at the 2022 Creative Indonesia Regency/City Development Workshop at Alamanis Resort Vila Village.

He said, Cirebon cannot be separated from Cirebon Mask, Jamblang Rice, Gejrot Tofu, and Empal Gentong. With the wealth of the craft, culinary, and performing arts sub-sectors, it can be used as a business development opportunity by creative economy business actors (ekraf).

"I know very well, Mr. Regent, at that time, because I was given the opportunity to build the Cipali (Cikopo – Palimanan) Toll Road. Here I found a lot of MSMEs that we can improve, because they have so many kinds of businesses, which God willing can open up opportunities for economic revival and open job opportunities,” said Sandi.

Sandi revealed, the creative economy business actors will open up business opportunities and a lot of job opportunities.

"This year, we are targeting about 700 thousand job creation from the creative economy sector. We hope that this will become a new economic order and will bring Cirebon, God willing, to rise and recover soon," said Sandi.

Sandi added, regarding marketing support, Kemenparakraf/Baparekraf innovatively organizes marketing assistance. The products of creative businesses are displayed.

Meanwhile, there were 45 participants who attended the workshop. They are creative and creative businesses in Cirebon Regency from the craft, culinary, and performing arts sub-sectors.