Dear Creative Economy Actors, Sandiaga Asks That You Don't Forget The Unique Selling Point For Each Product Sold

Sandiaga Uno (Photo via Ministry)

JAKARTA - Creative economy actors in Mandalika, West Nusa Tenggara, must be able to explore the unique selling points of products, especially when entering the digital economy ecosystem. So, the products presented can increase public interest in buying a product and attract investors.

Minister of Tourism and Creative Economy Sandiaga Uno said, in buying a creative economy product, consumers would pay attention to several things. Such as the price, the benefits offered, to the level of product popularity.

So, unique selling points have an important role in the presence of a product.

"The form of unique selling points offered can be in the form of labeling a brand name," said Menparekraf Sandiaga in his statement, Thursday, June 16.

Creative economy actors are also required to be more innovative, adaptive, willing to take risks, and have strong soft skills. Especially with the COVID-19 pandemic pushing digitalization faster.

"Business actors certainly don't become people lying down, but become agents of change by taking risks, the mindset to be able to start a business and get out of the comfort zone and learn everything comprehensively. Then soft skills to become entrepreneurs are important, especially the way or technique of communicating, negotiating and promoting so that we can achieve a business that continues to grow,” said the Menparekraf.

Menparekraf Sandiaga said that the contribution of the creative economy, especially MSMEs in the national GDP (Gross Domestic Product) had penetrated 60 percent and would reach 65 percent in 2024/2025.

"The MSME GDP has now reached Rp1,154.4 trillion for the creative economy. The data shows a positive trend. Even though it has decreased during COVID-19," Sandiaga explained.

However, there are still challenges that need to be resolved. The Minister of Tourism and Creative Economy explained that there are still 77.3 percent of MSMEs that have not been digitized, 83.32 percent are not yet a legal entity, 89 percent do not have a brand or brand, and Intellectual Property Rights. Then 92.4 percent still use their own capital or have not had access to financing, and 92.6 percent of their income is below IDR 1 million per day.

"Therefore, we are pushing forward so that our MSME products can be more creative, unique, have social and economic impacts, and have high market potential. And don't forget to digitize so that MSME products must enter the digital economy in the concept of the Proudly Made in Indonesia National Movement," said the Menparekraf.

Menparekraf Sandiaga said, this year the National Movement for Proud Made in Indonesia targets 17.2 million MSME business units on boarding in e-commerce, with the target of collaboration between ministries/agencies and SOEs reaching Rp400 trillion. So that by the end of 2023, 30 million MSMEs can enter the digital economy ecosystem.

“Bringing back tourism means bringing back the economy. So if we revive tourism, God willing, tourism in Mandalika NTB with tourist villages from Sembalun to Senaru, Bilibantem and Sukarara will have a multiplier effect to create business opportunities and employment opportunities," said the Menparekraf.