Having 675,900 Users, Blu BCA Digital Records Transactions Of IDR 23.7 Trillion

Photo: Doc. BCA Digital

JAKARTA - Blu, a digital banking application developed by PT Bank Digital BCA, has 675,900 users. The majority of Blu users are aged 17-25 years (44 percent) and domiciled in DKI Jakarta.

Since it was first launched in July 2021 until April 21, 2022, the nominal amount of all transactions has reached IDR 23.7 trillion years to date (YTD). More specifically, cardless cash withdrawal transactions reached IDR 87.78 billion YTD for the period January 2022 to April 21, 2022.

Meanwhile, the total money transactions entered into Blu by BCA Digital accounts from other banks or third-party funds (DPK) collected more than IDR 5.1 trillion in the period January 2022 to April 21, 2022.

President Director of BCA Digital, Lanny Budiati explained, that Blu is a digital banking application designed and developed to make it easier for customers to make financial and non-financial transactions via mobile phones.

"Different from its parent, BCA Digital offers a digital banking transaction experience without the need to go to a bank. Starting from the operational model of banking services, where BCA Digital only has one head office. Meanwhile, BCA has many branch offices, both for transactions and seeking information. products", said Lanny in an official statement, quoted Tuesday, April 26.

According to Lanny, Blu by BCA Digital is not only present as direct digital banking, but also as digital banking as a service (BaaS), which is a financial system that allows a digital bank to connect with other third parties.

Various enhancements were carried out in the Blu application to further facilitate the account opening process, user-friendly UI/UX, and use of marketing tools.

"In addition, Blu also enlarges collaboration with various partners so that blu can be available in partner applications from various lines of business. Some partners who have worked together are Blibli.com, Telkomsel Redi, and Zemgat", he said.

Lanny said this year, BCA Digital collaborated with Finansialku in providing financial literacy education to the public, especially those of productive age.

Meanwhile, starting April 25, 2022, Blu by BCA Digital will also provide BI-Fast services as one of the first digital banks to deploy BI-Fast. This service can be used with a minimum transaction of IDR 5 thousand and a maximum of IDR 250 million.

"Shortly, Blu by BCA Digital will launch a virtual debit card", he said. ++