Reaching Pre-sales Of IDR 2.5 Trillion In Three Months, BSD Owned By Conglomerate Eka Tjipta Widjaja Continues Construction Of Several Projects

Photo: Doc. Sinar Mas Land

PT Bumi Serpong Damai Tbk (BSDE) managed to achieve pre-sales of IDR 2.5 trillion until March 2022. This amount is equivalent to 32 percent of the 2022 pre-sale target of IDR 7.7 trillion.

BSDE Director Hermawan Wijaya said the pre-sales performance could not be separated from the sales of the residential segment which contributed the largest, which was 64 percent of the total achievement. "This figure is equivalent to sales of IDR 1.6 trillion during the first three months of 2022", Hermawan said in his statement, Monday, April 25.

Furthermore, pre-sales of commercial lots, strata title (apartments) and shop houses reached IDR 888 billion or 36 percent of the total achievement. The BSD City project, which is the main project of the Sinar Mas Land property group, is the largest contribution by the project.

In addition, BSD City Serpong contributed 42 percent and Nava Park (27 percent). The second tier contributors were from Grand Wisata Bekasi (12 percent) and Kota Wisata Cibubur (9 percent).

Hermawan added that several landed houses and projects that contributed positively to the pre-sale value of the Sinar Mas Land group included; The Blizfield, Myza (Breezy House), Vanya Park (Askara Nue), Kiyomi The Zora (upper segment market for landed houses), Laurel Nava Park (premium segment market), Marigold Nava Park and plus shop houses in BSD City namely Northridge Business Center and Latinos Business District.

Outside of BSD City and Greater Jakarta, several products can attract buyers, including Grand Wisata (New Westfield, Z Living) and Kota Wisata (Mississippi, Nashville). The high consumer demand for the products offered by BSDE is directly proportional to the trend of middle-upper-middle class housing between IDR 1 billion to IDR 5 billion.

"Moreover, houses or apartments in this price range still receive incentives in the form of VAT relief for DTP from the Government", said Hermawan.

Hermawan also said that the government's DTP VAT incentives supported by a marketing strategy had a positive impact in the first three months of 2022 and are expected to continue until the end of the year. In 2022, BSDE launched a national promotional program “Double Dream” for the period March to December.

This program offers cash, installment, and express mortgage payment options. BSDE will ensure the completion of ongoing and ongoing projects in 2022, be it residential, commercial, or office segments.