Eni Anjayani, Export Hero From Yogyakarta Who Hobby To Create World Class Products

Eni Anjayani. (Photo: Doc. LPEI)

JAKARTA - Eni Anjayani, a local entrepreneur from Yogyakarta offers local values in each of her products, especially for the fulfillment of home decorations and souvenirs. This woman, who started her business by accident, produces local products that have been successfully ogled by the Netherlands, Australia, Singapore and Malaysia.

Before becoming an entrepreneur, Yeni was an office worker and also a housewife who likes to collect ancient batik cloth from her mother's shop. From his passion for collecting batik, he was then inspired to make decorative products with painted batik motifs without the help of machines.

Besides that, he also uses his hobby of traveling to find other sources of inspiration by visiting traditional markets in Southeast Asian countries. The products produced by Eni are made from processed refrigerator waste which is processed into products that have been successfully flown to Australia.

Together with her friends in the village of Centra, Yogyakarta, Yeni was able to produce large quantities of hand-painted products and after a while they were able to fly their products to Australia.

“Initially I ran this business as a sideline apart from being an employee. As the years went on, I didn't expect the desire to increase and the amount of production to increase, especially with training from the Indonesian Export Financing Agency (LPEI)/Indonesia Eximbank which assisted in market selection. So I invite friends and young people who have an interest in painting, even though they have to train young people who do not have expertise in the field of painting, the priority is the desire to learn and develop, "said Eni Anjayani, in a written statement, Wednesday. April 13.

As an inspiring woman, Eni Anjayani also admires an Indonesian inspirational woman, RA Kartini. Her admiration for the figure of RAKartini was used as a role model for her to pave the way for creativity in accordance with talents outside the habits of women in general.

As an entrepreneur and a housewife, she has two roles. But that is not an obstacle to developing abilities.

"My hope is that the Wastraloka business can introduce local products outside Indonesia and become world famous and can export to countries in Europe and America," he said.

Eni Anjayani is one of the entrepreneurs in Indonesia who participated in the training run by the LPEI, namely CPNE (Coaching Program for New Exporters). The program, which is prepared with a duration of about 1 year, goes through the selection stages of export-oriented SMEs who want to develop into the forerunners of Indonesian exporters either directly or indirectly through a series of certain stages to produce superior SMEs that can compete in the global market.