The DOOR Application Supports The Acceleration Of The 2022 Digital Economy

Photo: Doc. DOOR

JAKARTA - PT Pintu Kemana Saja, known by the brand name PINTU, a crypto asset trading and investment platform, shared a series of updates regarding the company's development as well as its role in digital economic growth through investing in crypto assets at the 2022 Merdeka Economic Forum with the theme, Business Opportunities and the 2022 Digital Economy. This forum was officially opened by the Vice President of the Republic of Indonesia, Ma'ruf Amin.

Ma'ruf Amin as the keynote speech said that Indonesia currently has a very large digital economy potential, one of which is the contribution of the demographic bonus which will become the strength of Indonesia's economic development. Where the millennial generation and generation Z are said to have reached 174 million people or 64 percent of the Indonesian population.

This means that the proportion of working age is greater so that there will be economic potential created from the productive age of the population. In addition, the scale of business in Indonesia is still dominated by micro and small businesses, but has great potential as people's income and can overcome unemployment, thus opening up opportunities for investment.

PINTU Founder & CEO Jeth Soetoyo stated that it was in line with what PINTU did to maximize the demographic bonus in order to increase the strength of Indonesia's digital economy.

"After we successfully completed a series A+ funding round of more than US$ 40 million in 2021, one of the strategies we implemented was to recruit the best Indonesian talents to be able to contribute to the company. At PINTU alone in 2020 there were only around 20 employees, but in 2022 it will increase eightfold to more than 160 employees," said Jeth in a written statement, Friday, March 4.

Jeth added, PINTU acts as a platform that bridges the traditional financial world with digital assets through crypto asset investment. According to him, crypto assets are not only a new concept in terms of assets, but from an investment perspective it is also a new thing for the community.

"From our data in 2019-2020 most investment platforms in Indonesia are devoted to serving professional traders, even though the current population of professional traders is only a small fraction compared to investors who we call casual traders, where casual traders have different investment needs from those in Indonesia. the market today is focused on convenience," he explained.

"For this reason, PINTU provides convenience and security in investing in crypto assets. Our presence is welcomed by the community, where in almost two years, the PINTU application has been downloaded more than two million with more than one million monthly active users. Crypto is the new prima donna in the investment world and helps the Indonesian economy through the digital economy sector," he added.

The Ministry of Communication and Information Technology of the Republic of Indonesia revealed that one of the largest economic sectors is the digital economy. This sector is growing rapidly with technological advances in it, such as Augmented Reality (AR), Artificial Intelligence, to Metaverse. Even according to a study by Bloomberg Intelligence 2022, the Metaverse market will reach 789 million US dollars at the global level by 2024.

The market potential in ASEAN is very large, where it is predicted that in 2024 the digital economy will grow to 363 billion US dollars. In pursuing the digital economy sector, the Government through Kominfo has four strategic sectors as pillars, one of which is digital infrastructure. Where the government has a program to build more than 340 thousand kilometers of national fiber optic backbone combined with nine satellites and the provision of base transceiver stations (BTS).

Kominfo invites all parties to build synergies and collaborations in building Indonesia's digital economy in order to realize a connected, more digital, more advanced Indonesia.

"With the development of the digital economy supported by an increase in smartphone and internet users and access to digital services, of course, crypto asset investment will also grow and be more widely used such as Defi, NFT, Metaverse, gaming, and other use cases. In general, we project 3-5 next year the use of crypto assets will be even greater and have a positive impact on crypto asset investors in Indonesia. Besides being able to access digital assets that are global in nature, we hope that the blockchain revolution will be able to give birth to entrepreneurs who can build new blockchain-based projects that can used on a global scale," concluded Jet.