OVO Officially Becomes Indomaret Digital Payment Instrument, Retailer Owned By Conglomerate Anthony Salim With 19,500 Outlets Throughout Indonesia

Illustration. (Photo: Doc. Antara)

JAKARTA - The digital payment platform and financial services OVO (PT Visionet Internasional) has officially become one of the digital payment tools in thousands of minimarket branches belonging to conglomerate Anthony Salim, PT Indomarco Prismatama aka Indomaret.

OVO's Head of Corporate Communication, Harumi Supit, revealed that collaboration with Indomaret as the largest minimarket network in Indonesia will strengthen OVO's presence as the most widely used e-money online and offline.

"Along with the increasing trend of digital adoption and the improving performance of the retail industry, OVO believes that the collaboration with Indomaret can further provide convenience and benefits for users to transact, even to remote areas of Indonesia," he said in an official statement, quoted on Tuesday 25 January.

In November 2021, OVO had already collaborated with Indomaret by providing a top-up balance facility at all Indomaret branches to provide convenience for the people of Indonesia, especially for the 95 million people who do not have a bank account.

Recently, in line with the optimism of the Indonesian Retail Entrepreneurs Association (Aprindo) which believes that the retail industry will continue to grow, OVO is present as the newest payment method in more than 19,500 Indomaret branches spread across Sumatra, Batam, Java, Madura, Bali, NTB, Kalimantan, Sulawesi. , and the Moluccas.

Moreover, based on the Retail Rankings 2021 data made by YouGov, Indomaret is ranked first as the retailer with the highest consumer value, while OVO is recognized as the digital payment platform most widely used by Indonesians.

"This is also a form of OVO's commitment to continue to expand its services and use of its applications in all industry lines, meeting the growing needs of users, especially those who do not have bank access," said Harumi.

Marketing Director of PT Indomarco Prismatama, Darmawie Alie welcomed the digital payment collaboration between Indomaret and OVO which is expected to be able to meet the needs of non-cash and non-card transactions aka cashless & cardless which continues to become a trend.

"We are happy to make OVO one of the newest payment options at Indomaret, which is certainly easier and safer, coupled with the collaboration of various attractive promo programs that will increasingly provide benefits for loyal users, wherever they are," he explained.

The connection of these two large online-offline ecosystems is expected to complement each other, as well as strengthen OVO as a solution for the unbanked community, in line with the principle of digital financial inclusion which is one of the priority agendas of the G20.

OVO hopes that, along with the increasing trend of digital adoption in Indonesia, this collaboration can make it easier for all users to access digital payment services in various places, especially for people with very limited access to financial services.

In the future, OVO will continue to innovate and collaborate with various similar industry lines to always complement the financial needs of its users, especially during the pandemic. As an appreciation for users, OVO and Indomaret present a promo program starting from January 24, 2022, namely with a 60 percent Serbu Untung promo in the form of discount vouchers on the OVO application and 5,000 bonus vouchers specifically for new users.

Early February will also be accompanied by promos for paying via OVO for special categories in the weekly catalog of Indomaret and OVO Serbu Untung Special Sunday, namely promos for certain product choices every Sunday, including promos for top up OVO balances.

Finally, for the period 20 - 31 January 2022, users will get a free S-tee product for every top up above IDR 250,000. Complete information as well as terms and conditions related to these promos can be seen directly on the application or on the official OVO social media.