Property Sector Wants To Rise, CSAP Opens 43rd Mitra10: Location In Pekanbaru

Photo: CSAP

JAKARTA - PT Catur Sentosa Adiprana Tbk (CSAP) a Distribution company for Building Materials, Chemicals, and Consumer Goods/FMCG, as well as the owner of the largest modern retail outlet network Building Materials & Home Improvement Mitra10 and Home Furnishing Atria opens 2022 with the 43rd expansion of Mitra10 which located in Riau, Pekanbaru.

Corporate Secretary of PT Catur Sentosa Adiprana Tbk Idrus Widjajakusuma stated, CSAP as the parent company of Mitra10 is optimistic that economic growth, especially property, will improve in 2022. This year the company plans to open 3-4 new Mitra10 and this time inaugurate the 43rd Mitra10 in Pekanbaru, Riau.

The World Bank in its report entitled Global Economic Prospects published on Tuesday, January 11, stated that Indonesia's economic growth is estimated to reach 5.2 percent in 2022. Positive catalysts for Indonesia's economic growth are said to be sourced from strong domestic demand and rising commodity prices.

In line with national growth, Bank Indonesia also estimates that Riau's economic growth will be in the range of 3-4 percent. Meanwhile, oil production continues to increase as a positive catalyst for regional growth.

The election of Pekanbaru City cannot be separated from the potential of the city. As the capital of Riau province and the fourth city with the largest population on the island of Sumatra after Medan, Palembang, and Bandar Lampung. This is in accordance with Mitra10's target market, which targets property owners as the main target market, be it residential (treaded houses & verticals), and commercial (cafes, restaurants, shop houses & shop houses).

Its location is also strategically located on the Trans-East Sumatra route, connected to several cities such as Medan, Padang, and Jambi, with an administrative area flanked by Siak Regency in the north and east, while the west and south by Kampar Regency.

Even Pekanbaru has become a metropolitan city, namely with the name Pekansikawan, (Pekanbaru, Siak, Kampar, and Pelalawan). Erick Koswara, General Manager of Marketing Communication of Mitra10 explained, the opening of Mitra10 stores in various cities in Indonesia is PT Catur Mitra Sejati Sentosa's ongoing commitment to come closer, and at the same time become community partners in building houses.

“With the opening of Mitra10 in Pekanbaru, we currently have 43 stores in 25 cities in Indonesia. The hope is that Mitra10 in Pekanbaru can become a community destination in meeting the needs of shopping for building materials and home supplies," he said.

CSAP is optimistic that economic growth will increase further in 2022 and continues its aggressive expansion plan. Moreover, community activities are increasingly active in order to encourage the rate of growth since the handling of the pandemic has improved and the spread of COVID-19 vaccination in Indonesia.