BRI Aims To Be The Most Valuable Bank In Southeast Asia: We Are Already The Largest In Indonesia

BRI head office in Jakarta (Photo: BRI Doc)

JAKARTA - PT Bank Rakyat Indonesia Tbk. (BRI) said that the company is aiming to become the most valuable banking group in Southeast Asia. Not only that but this financial service institution codenamed BBRI issuer also wants to be a champion in terms of financial inclusion (champion of financial inclusion).

BRI Director of Digital and Information Technology, Indra Utoyo, said that these ideals were increasingly relevant to the number of appreciations received from various parties.

“We are the largest bank in Indonesia and have recorded various achievements. Starting in January 2021, BRI was named a Model Bank for Financial Inclusion by Celent for various financial inclusion innovations in Indonesia. Celent itself is a research institution and advisory firm that focuses on technology in financial institutions globally", he said in an official statement, Thursday, January 13.

According to Indra, in February 2021, BRI's digital banking application, BRImo, also won first place in the Infobank 4th Satisfaction Loyalty Engagement Awards 2021 event. Then, in March 2021 it also won the 2021 Indonesia Digital Popular Brand Award for savings products up to BRImo.

Continuing in April 2021, BRI was named Best of the Best Innovation Company from the iNews Maker Awards 2021. Furthermore, BRI won two categories in May 2021. Both were the Digital CX Award 2021 by The Digital Banker which is a global media and global research institution. in the financial sector, Ceria as the Best Fintech CX for Consumer Lenders and BRIBRAIN as the Best Use of Data and Analytics for CX.

Then, the BRI Digital People's Business Credit (KUR) product also won the IDX Channel Indonesia Innovation Award 2021 for the Product and Business Model category.

Meanwhile, the innovation that was successfully created by BRI, in September 2021 BRI launched TebuChain, a supply chain solution platform for the sugar cane and sugar ecosystem, through a piloting collaboration with PTPN XI.

“This month BRI was also named CIO of the Year by the IDC Future Enterprise Awards. Then, BRI received a Special Award for Digital Resiliency for its strategy during the pandemic", he said.

For information, until the fourth quarter of 2021, BBRI has at least more than 226 million transactions through the latest digital services and generates IDR 45.6 billion fee-based income.

"In addition, we also launched SenyuM Mobile 2.0 which is a cross-selling application for marketers of micro-holdings (BRI, PNM, Pegadaian)", concluded Indra.