There Is Kaesang In Persis Solo And Raffi Ahmad At RANS Cilegon FC, BRI Extends Liga 1 Sponsorship Next Season?

Illustration (Photo: Doc. Antara)

JAKARTA – Two new names, Persis Solo and RANS Cilegon FC, are certain to be enlivening the highest football competition event for the 2022/2023 season, Liga 1. This pair of clubs itself is not a random team.

Persis Solo is a debutant team that is fully supported by the 'Palace Family' with Kaesang Pangarep as the main shareholder of 40 percent. On the other hand, RANS Cilegon FC is a football club fully funded by top artist Raffi Ahmad.

Both of them are now touted as national icons that have a big influence on millennials. Their presence can certainly be a magnet in itself to attract young people to be more intensely in touch with the football industry.

One of the most likely to be able to take advantage of this opportunity is PT Bank Rakyat Indonesia Tbk. (BRI) as the main sponsor (title sponsor) of Liga 1 for the 2021/2022 season. BRI can optimize this event to acquire new customers, especially the millennial group.

Just so you know, League 1 is the biggest sports competition in the country. Not only that, this event also recorded the largest number of audiences nationally. So, it is understandable that Liga 1 is an ideal promotional platform for business activities.

The question is, will BRI still be the title sponsor for next season when the opportunity to grab customers is wide open?

VOI then tried to contact BRI Corporate Secretary Aestika Oryza Gunarto on Friday, January 7th. However, the written message left by the editor to Aestika was responded to by her staff through a different channel.

"We can't give an official statement for next season because we are still focused on this season first," said the source.

He was also reluctant to provide information about the amount of the company's budget to support this League 1 trip.

"We can't tell you that, we don't publish the figures," he said.

For information, the bank with the stock code BBRI is known to only be a sponsor for one season, namely 2021/2022. Until now, it is not clear whether BBRI will renew its contract next season or choose to leave the biggest football event in this country.