Continuing Transformation, Bank Mandiri Strengthens Super App Livin' Services By Mandiri

Corporate Secretary Bank Mandiri Rudi As Aturridha. (Photo: Doc. Bank Mandiri)

JAKARTA - PT Bank Mandiri Tbk (BMRI) continues to carry out digital self-transformation as the main strategy in encouraging sustainable business. This is marked by the launch of the Super App Livin' by Mandiri with a yellow logo to provide a customer experience like a branch service at hand.

Bank Mandiri also released the Wholesale Digital Super Platform Kopra by Mandiri to provide the best financial solutions for corporate customers through wholesale banking digitization.

Bank Mandiri Corporate Secretary Rudi Asaturridha explained, through optimizing digital services, Bank Mandiri was successful in encouraging customer transactions to digital channels. For retail customers, Rudi said that until September 2021, 98.6 percent of Bank Mandiri's total banking transactions had switched to digital.

"Bank Mandiri has actively carried out a digital independent transformation in order to meet all customer transaction needs, both retail and wholesale," said Rudi, Thursday, December 16.

Through Livin' by Mandiri with a yellow logo, Bank Mandiri not only completes customer transaction services, but also pampers customers with various other transaction features. Among other things, application for KSM credit (Micro Versatility Credit), Credit Cards and personalized promos tailored to the needs of other customers.

In fact, the latest Super Apps Livin' by Mandiri feature allows customers to easily manage accounts through the collaboration of the Bank Mandiri ecosystem. Apart from being Super Apps, Livin' by Mandiri also has various features to facilitate customer transactions, namely opening an account in just 5 minutes, using Liveness and face recognition that is connected directly to Dukcapil quickly and safely.

Quick Pick service for fast favorite transactions, eWallet linkage that is practically integrated with all e Wallet balances, on board Livin' by Mandiri using only Credit Cards, balance peek feature, QR feature for QR Payment using QRIS, instant e-Money feature for top up e-Money cards quickly and safely, as well as various other features that make it easier and faster for customers' daily transactions.

The newest and first in Indonesia, Livin' by Mandiri with a yellow logo provides a multiple token cardless withdrawal feature that allows users to send cash to multiple destinations, which can be withdrawn at any ATM with the Bank Mandiri logo.

The smart top up eWallet feature makes it easy for customers to top up eWallet balances automatically, according to customer preferences. Apart from that, the Smart Payment feature makes it easy for customers to pay for eCommerce transactions, without the need to search, bills will appear directly on Livin' by Mandiri with a yellow logo.

No less, the Kopra by Mandiri Super Platform, continued Rudi, has also been equipped with single access digital services which are the center for information and financial transaction activities for the business community of business actors in the wholesale segment and their ecosystem from upstream to downstream.

“Conceptually, Financial Super App Livin' and Kopra by Mandiri both carry a comprehensive banking experience approach, with various features that will bring Bank Mandiri closer to the digital ecosystem and strengthen collaboration with the Mandiri Group. We have prepared this to help Bank Mandiri become the bank of choice and customer confidence," said Rudi.

As a digital transformation step, Rudi said Bank Mandiri also took advantage of the role of social media to accelerate brand awareness in the community. As a result, Bank Mandiri was named the winner from Indonesia for the Best Use of Video category in the launch campaign for Financial Super App Livin' by Mandiri and Wholesale Super Platform Kopra by Mandiri at the Twitter best of Tweets 2021 awarding event.

As additional information, the total financial transactions of Livin' by Mandiri until November 2021 have penetrated more than Rp. 1,500 trillion with more than 9 million downloaders. Meanwhile, Bank Mandiri's wholesale transactions almost touched IDR 11,000 trillion as of the end of November 2021.