INDOESPORTS Plans Expansion In Media Sector, Ready To Acquire Startup Media In 2022

Illustration. (Photo: Doc. INDOESPORTS)

JAKARTA - The acceleration of esports in Indonesia is rapidly moving along with the increasing number of tournaments and related events. The government responded to the seriousness of the industry by establishing the Indonesian Esports Executive Board or PBESI.

The need for information and the dynamics of the esports industry has not been widely supplied by conventional media, so that it becomes a gap for new media to answer these needs.

INDOESPORTS is one of the media pioneers that consistently provides information and updates related to the esports industry in Indonesia. Being the main reference for esports in Indonesia is the starting point for INDOESPORTS to be established.

Founded since 2017, until now INDOESPORTS continues to develop its wings through two popular platforms, namely the website and social media Instagram.

The two platforms effectively, sustainably, and efficiently continue to update news that is suitable for consumption by all esports stakeholders in Indonesia, both activists, fans, business people, to regulators in this industry.

Not just information, as a media INDOESPORTS has several main services including advertorials, PR services, events and activations, as well as other advertising packages on the INDOESPORTS platform.

Of course, the effectiveness of reaching consumers continues to be maintained, until now the INDOESPORTS website is able to become a magnet for more than 20 thousand readers every day. The @indo.esports social media account itself already has more than 75 thousand followers. This trend continues to increase every month.

Being the main reference for esports fans in Indonesia is not the ultimate goal of INDOESPORTS, now INDOESPORTS is ready to expand its market, especially in the realm of sports, finance, and lifestyle.

INDOESPORTS employees are well aware that audience interest is not linear. This means that there are a number of alternative interests for the esports audience. This was captured by INDOESPORTS CEO Michael Lim.

"We realize that the INDOESPORTS audience also has interests in other fields such as sports and lifestyle, as well as finance," said Michael in a written statement, Saturday, November 20.

"For that we try to provide information on sports, lifestyle and finance. We are currently in the process of acquiring several media in this area,” he continued.

The business expansion also aims to create an inclusive esports ecosystem, involving other sectors and not being 'fun alone'. Because, now esports has become a big field in Indonesia. The best names in the country have even gone global.

Video games are not just a means of recreation, but a competitive industry. Its popularity has now rivaled the long-growing sports branches in Indonesia.

INDOESPORTS opens wide opportunities for business people to partner, strengthen new lines within the esports body by welcoming the best talents. Currently, INDOESPORTS is still targeting several media to be acquired as part of the expansion step.

Of course, the creativity of young people as an age group that is dominating the development of technology and pop culture is very much needed in INDOESPORTS' big dream.

"Of course there will be many challenges ahead, for that we continue to strengthen INDOESPORTS by opening recruitment in various lines, and we want all creative young people in Indonesia to be part of INDOESPORTS," said INDOESPORTS COO, Tommy Bambang.

INDOESPORTS also has job vacancies to strengthen the business expansion process which is targeted to continue until 2022.

Business and content expansion will manifest in the diversity of content and services available, so the goal is to become a comfortable home for every esports fan without exception.