Preparing The Best Formula, PT Kosme Owned By Crazy Rich Malang Gilang Widya - Shandy Purnamasari Ready To Bring Indonesian Cosmetics Go International

Titis Indah Wahyu, Director of PT Kosme and Andre Genovez. (Photo: Doc. PT Kosme)

JAKARTA - As a company that has been producing cosmetics since 2018, PT Kosmetika Global Indonesia (PT Kosme) continues to innovate in providing the best by combining the best technology and materials. One of them is by accepting a Research and Development (RnD) team from the United States for the development of active nanomaterials and micro-encapsulations.

During his visit to PT Kosme, the formulator Andre Genovez admitted that this collaboration is an effort to move forward together with companies from Indonesia, considering that the cosmetics and body care industry in the country continues to advance even in the pandemic era.

"There are not many cosmetic companies in Indonesia that can be successful and continue to develop cooperation globally. PT Kosme is one of the cosmetic companies in Indonesia that is ready to go international with its best products, for that we work together to produce the best formula," said Andre Genovez in a written statement, Friday, November 12.

Developing innovation, research and new opportunities is one of the visions and missions for PT Kosme, to continue to take part. In this case, PT Kosme has patented the White Cell DNA ingredient exclusively in Indonesia, for one of the cosmetic products made by PT Kosme, namely MS Glow.

White Cell DNA is formulated with nano encapsulation technology measuring 200 nano meters which functions to protect the active ingredients so that they can be absorbed more effectively and do not irritate the skin. This White Cell DNA ingredient is proven to be able to replace hydroquinone (which is supervised by the Drugs and Food Supervisory Agency).

Of course White Cell DNA is one of the best lightening ingredients that are safe for daily use. So this is the first time in Indonesia, a local skincare product that uses ingredients containing White Cell DNA.

"In this collaboration, PT Kosme will continue to innovate to continue to produce cosmetics and skin care by combining the best technology and materials so that cosmetics from the country can also compete with imported products. We are ready to go international with our best products," said Titis Indah Wahyu, Director of PT Kosme on the sidelines of the visit

Shandy Purnamasari as Founder of MS Glow revealed that White Cell DNA has the ability to be 6 times more efficient than hydroquinone in reducing hyperpigmentation.

"Research has been carried out and the results are indeed efficient and safe for daily use. So that hyperpimentation can be reduced and the skin becomes healthier," said Shandy.

For this reason, in the future, PT Kosme will continue to develop research and technology development in order to continue to produce cosmetic and body care products that are able to be successful in the domestic and international market. So that it is expected to be able to significantly increase the contribution to the country's economy.

"We will soon release the latest skin care products with the best research and ingredients at the end of the year and early 2022 which is certainly interesting, because the market share here is still wide," concluded Titis.