JAKARTA - Business prospects in Ramadan are still wide open despite being haunted by the COVID-19 pandemic twice. Especially for the online business category. The question is, what areas of business are still bright prospects? We will respond by referencing various surveys.
Indonesian consumption trends are gradually optimistic in line with the economic recovery after COVID-19. However, as noted by mckinsey survey institute (2020) the decrease in income and savings from 60 Indonesian consumers gave birth to a new habit of managing its finances.
Indonesians began to adopt new habits to save money and spend goods on cheaper brands. "Nine out of ten Indonesians have tried new shopping behaviors, and most intend to continue the habit when COVID-19 has passed. The reason is for the value and convenience to try a new place to shop," it says.
When it comes to shopping habits, one of the growing trends is online shopping. In Ramadan last year for example, internet data usage jumped by 24.93 percent. And 82 percent of its activity is dominated by shopping.
In more detail Jakpat Survey (2020) explained that in Ramadan last year, online shopping trends began to increase by 9 percent in the third week. While the most "impulsive" shopping time is at 4-10 am the day after sahur. The question is, what kind of business is most prospective?
To answer that we can refer to the data of research institute SurveySensum which held a survey last year. The research was held for three periods from March 20 to April 20, 2020. A total of 1,500 samples were taken from the upper middle economy class. So what is the most prospective business idea?
Health productsAccording to the survey, in Ramadan last year, consumption of health products increased significantly. The highest is the consumption of dietary supplements and vitamins by 41 percent. This is certainly a considerable business prospect when looking at data from the survey.
Another business prospect that is no less big is the niche of healthy beverage business. Ramadan last year consumption of healthy drinks increased by 39 percent.
Furthermore, the business prospects are vegetables and fruits. Each of the two categories increased consumption by 26 percent and 10 percent last year.
In the midst of the COVID-19 pandemic, what we should be aware of is the decrease in the level of public consumption due to the impact of income reduction or layoffs. But it turns out that according to SurveySensum research there are still some products that consumers still prioritize in Ramadan.
The product is Islamic equipment. This category is the most sought-after commodity to still be purchased in the fasting month of 2020 by 46 percent of respondents.
From the data of course we can make use of the niche by selling goods such as koko shirts, sarongs, peci, and other Islamic goods.
In addition to Islamic-smelling goods, the number two commodity that is still being sought to be purchased is fashion products. A total of 43 percent of respondents still want to spend their money to buy the product.
Fashion is almost always ranked as one of the most desirable business prospects. In the Jakpat Survey 2020 for example, the clothing category ranked highest by 63 percent.
ShoesAnother business prospect that is no less promising is shoe products. Because, people's interest to buy this product is still not receding even though the economic threat from the pandemic remains haunting. It is recorded that as many as 30 percent of respondents are still interested in buying shoes during Ramadan 2020.
As pop culture expands, the shoe business, especially sneakers, is a promising line of business. This can be seen from the trend of local sneaker manufacturers that have continued to squirm in recent years. This certainly has a positive signal to enliven the local sneaker industry which has been dominated by foreign brands.
In addition to food and goods, businesses that offer services are also no less promising. Because according to SurveySensum survey, one of the digital activities that increased during Ramadan 2020 is online course subscription or e-learning.
It can certainly be a big business niche by targeting it to people with upper middle class economies. This comes as interest in learning new capabilities during the COVID-19 Pandemic increases. Some time ago, not a few people learned new skills such as learning programming languages, language courses, to playing music.
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