Ramadan New Habits: According To Indonesian Twitter Residents, What Is It Like?

Takjil hunting activities during Ramadan. (AMONG)

JAKARTA - This year is entering its third year in the midst of the COVID-19 pandemic, Twitter residents welcome Ramadan with enthusiasm. Hopefully Ramadan 2022 gives better hope, lots of tweets.

In its survey, Twitter said that seeing the presence of busy tweets on social media related to fasting and Ramadan shows optimism in welcoming this year's Ramadan.

This was conveyed by Twitter Indonesia in the #RamadanDiTwitter2022 report. Twitter users come to Twitter ahead of Ramadan to express their feelings and connect with others.

Report based on tweet trends from 2020 to 2021 in the period between Ramadan and Eid. The high number of tweets from Twitter makes the data collected is considered sufficient to describe the current situation in Indonesian society in general.

#RamadanDTwitter, Indonesian Twitter analyst, there is an increase in hope and optimism for Ramadan 2022. (Twitter Indonesia)

People's enthusiasm for the month of Ramadan can be seen from the high activity on Twitter, "In the past, the tweet was Ramadan new normal, now Ramadan is new habits," said Country Industry Head of Twitter Indonesia, Dwi Adriansyah.

In a Twitter release, tweets about Ramadan started earlier and would peak twice, at the beginning and end of Ramadan. Compared to the average daily tweet, with an 87 percent increase in tweets on the first day of Ramadan and 123 percent on the last day of Ramadan 2021.

Twitter Indonesia said positive sentiment about Ramadan will increase from 74 percent in 2021 to 79 percent in 2022 and it is predicted that 67 percent of Indonesian twitters will discuss breaking the fast with friends or family.

"Many Indonesians hope that this year's Ramadan will be better than previous years," said Dwi Ardiansyah.

More Active During Ramadan

The many conversations, summarized by Twitter in three ways, namely:

Indonesian Twitter users who are active on social media are connected to each other through streaming movies/TV series, online shopping and sharing with others.

74 percent of Indonesian Twitter residents decided to be more active on social media during Ramadan this year. As many as 67 percent will entertain themselves by streaming movies and 36 percent plan to shop online while 44 percent plan to run Ramadan with family members.

Although there are still concerns and challenges about the pandemic, 58 percent of Twitter residents are more optimistic about undergoing Ramadan this year. They hope for better conditions than before April 2022.

According to these data, those aged 30 years and over have an optimism level of up to 70 percent. While the age of 18-29 years with an optimism level of 55 percent.

Conversations around Ramadan are increasing on Twitter. (Indonesian Twitter)

Twitter is a reference for Indonesian Twitter residents to explore various content about Ramadan.

As many as 52 percent of Gen-Z are more interested in shopping content such as promotions/discounts and watching virtual concerts on Twitter 45 percent.

Meanwhile, the generation before Gen-Z on Twitter is more interested in connecting with others from a spiritual perspective, such as motivational content (prayer, advice, wisdom, etc.) by 61 percent and 50 percent how to help others.

Quoted from various Twitter accounts, here are some eccentric tweets about the upcoming month of Ramadan in a matter of days.

"I get excited when I hear a syrup ad that has a drum sound, it's itchy by default, I want Allahumma lakasumtu," @aldiansani

"Ramadan is coming soon, please make jokes about looking at cockroaches like seeing dates removed," @ind1wat1

"A little more Ramadan, don't let anyone wake up forgetting to drink instead," @Sparkliinglemonn

Twitter Indonesia sees the hope and optimism of its citizens, hopefully the hopes of the people of Twitter 2022 regarding Ramadan 2022 will be a momentum for awakening from the pandemic situation.