YouTube Tightens Monetization Permits For Low-Quality Kids Videos Creators

JAKARTA - YouTube has again tightened the rules regarding children's videos on its platform, by implementing a new video monetization policy for children's videos that do not match the company's quality.

This means that if there is a video that labels itself "Made for Kids" but the resulting content is of low quality, encourages negative behavior, or is highly commercial, it could affect the author's eligibility or possible removal from the YouTube Partner Program.

"Channels that contain mostly low-quality children's content may be suspended from (the YouTube Partner Programme). If one video violates these quality principles, it may see limited or no ads," said YouTube's director of product management for children and family, James Beser.

Beser added, YouTube has also reached out to potentially impacted content creators to provide guidance. YouTube explains that high-quality content encourages good attitude, curiosity, creativity, interaction with real-world issues, and diversity.

The company had previously warned that this kind of content would no longer be eligible for inclusion in the YouTube Kids-only app, but starting next month the new monetization rules will take effect.

YouTube first announced its plans to increase protection for minors in August. At the time, YouTube said it would change the default setting on videos for users aged 13 to 17 to personal accounts, then enable rest mode and bedtime reminders for minors.

Not only that, YouTube will also stop using interest data to target teens and children with ads and much more.

Among the changes is a warning to content creators who specifically create content aimed at children. The company also plans to remove overly commercial content from the YouTube Kids app, which is aimed at younger children.