Makes Gemes, Molly POP MART Character Present In Slices Pizza

JAKARTA - The trend of collaboration between F&B and pop culture brands continues to grow, along with the increasing interest of the younger generation in the character and figure of collectibles. The global collectibles market is also projected to continue to grow until 2033, signaling the high demand for limited edition merchandise.

Seeing this development, Pizza Hut Indonesia is working with POP MART to present Molly's character in a different experience, where customers can not only collect their characters, but also feel the excitement through the culinary menu and experience that is inspired by her.

Marketing Manager of POP MART Indonesia, Salli Sabarang expressed his appreciation for the collaboration with Pizza Hut Indonesia. As an iconic figure of POP MART, Molly is known to be confident, imaginative, cheerful, and always brings color wherever she comes. Therefore, seeing Molly present at the dinner table with Pizza Hut Indonesia is something that is very exciting for us. We hope this campaign can introduce new ways for fans to enjoy Molly, not only through collection figures, but also through dishes that are 'Very Molly'.

Pizza Hut Indonesia officially launched its first collaboration with POP MART, a global collection brand from China, through Molly's iconic character in the 'Slices of Joy with Molly' campaign. This collaboration presents a series of special edition menus and exclusive merchandise themed Molly which is cheerful and colorful, in line with the spirit of the younger generation.

Head of Brand and Innovation Pizza Hut Indonesia, Astari Fitriani said, this collaboration is a form of Pizza Hut Indonesia's commitment to providing a creative and relevant culinary experience with today's lifestyle.

"At the same time affirming our role to continue to be present in various moments of community togetherness. Through the 'Slices of Joy with Molly', we want to bring Molly's cheerful energy to the customer's eating experience. We hope that every dish can be a reminder to have fun, share stories, and create exciting moments with those closest to you," he said. Central Jakarta area.

Molly's special edition menu is designed to reflect Molly's character as well as follow the trend of taste that today's customers love. All of Molly's special menus we present with playful, colorful, and social media-worthy concepts. Each dish represents an imaginative, expressive, and colorful Molly character, and is designed to provide an interesting multi-sensory experience to look at, it's delicious to enjoy, and suitable to accompany moments of togetherness, explained Senior Research and Development Pizza Hut Indonesia, Helena Gunawan.

The special edition series 'Slices of Joy with Molly' includes:

Pizza Series: Molly's Pink Pizza with an iconic pink color that reflects Molly's dreamy side, soft but confident, like her distinctive and character-packed expression with a prominent pink color. There is also Molly's Pink Blossom Pizza in the form of flowers with a cheese edge, white cheese volcano, pink garlic spurs & topping special cheese brulee, US beef short plate, onion & bechamel sauce.

Pasta Series: Reflecting Molly's artistic and experimental aspects, always wanting to try new things, blending unusual flavors and colors, just like Molly who likes adventure and imagination. Pasta series includes Molly's Gyumatcha Spaghetti which is equipped with US beef short plate, Yakiniku sauce, and matcha butter sauce, and Molly's Cheesy Chicken Fusilli which is equipped with crispy chicken, pink cheese cheddar sauce, and oregan cheese.

Drink Series: Inspired by Molly's signature green color, which combines a balanced sweet and bitter match, presents a refreshing and suitable sensation in various atmospheres. The series includes Mollylicious Matcha Latte which combines milk, matcha, and ice matcha balls, as well as Molly Delicious Matcha Frappe which combines milk, vanilla ice cream, matcha, and cropp cream.

Dessert Series: Crispy tortilla Molly's Musangking Melts and Molly's Musangking Pizza Personal with turian cispking, durian puree, custard sauce, and mozarella cheese,. This series reflects Molly's brave and eccentric soul with a unique and surprising combination of Musangking durians, in line with Molly's character who is not afraid to look different.