Innovation And Creativity In Creative Industry Appreciated In Prestigious Events

JAKARTA - Indonesia's creative industry is again enlivened with interesting achievements. Recently, the creative agency won awards in a prestigious creative event, highlighting fresh ideas that are able to bring real impacts to the community and the surrounding environment.

Indonesia's creative industry is again enlivened by the attractive achievement of Hatma Creative who won the Agency of the Year award at the XXI Pinasthika Creativestial, a prestigious creative event that is always awaited.

This award is proof that the fresh and creative ideas that are carried out consistently are able to have a real impact, not only on business but also on society.

"This confession is a big impetus for us," said Arian Vivaldi, Founder & CEO of Hatma Creative, from his official statement.

"From the start, our focus was on creating works that had a real impact on clients, consumers, and industry. This award made us even more excited to continue to innovate and collaborate," he added.

Hatma Creative is known for its close approach to everyday life, understanding the dynamics of society, and being able to simplify complex ideas into concepts that are easy to accept and relevant to audiences. This is what makes every campaign they run always have a different and memorable feel.

Hatma Creative's victory at this festival did not come suddenly. Some of the awards won include:

- Gold Multi-Channel Campaign Integrated Marketing Campaign

- Silver Multi-Channel Campaign Social Movement Campaign

- Silver Screen-Based Advertising Digital Video

- Silver Expertial Campaign Ambient Campaign

- Silver Expertial Campaign Retail Activation

- Bronze Integrated & Interactive Campaign Digital Integrated Campaign

All these achievements came from the campaign The Missing Egg, a collaborative project that carries deep insight for public education and awareness regarding nutritional issues. This campaign is appreciated for being able to unite one big idea that was carried out smoothly on various communication channels.

"For us, good work is an impactful work that can move people and at the same time encourage change," said Andra Setiahathma, Creative Partner of Hatma Creative.

This success is also inseparable from solid teamwork.

"The trust of clients and the full commitment of the team make this campaign a reality", said Wayrizal, Executive Creative Director of Hatma Creative.

With this achievement, Hatma Creative strengthens his position as a creative agency that not only focuses on fresh ideas, but is also able to build public conversation and make a positive contribution to Indonesia's creative industry.