Dian Sastrowardoyo Celebrates The Peak Age Of Women At Runway At JFW 2026

JAKARTA - The joint movement to strengthen women to dare to reject the age limit entering its peak moment through the 'Miracle Runway' stage at the 2026 Jakarta Fashion Week (JFW). This event became a celebration space for nine inspirational women who had gone through the transformation process until they finally appeared as Miracle Models, as well as inviting Indonesian women to dare to appear confident without being limited in age.

In this demonstration, they performed works from three fashion labels namely Studio Jeje, Christie Basil, and Jan Sober, along with three Miracle Muse who also inspired Dian Sastrowardoyo, Eva Celia, and Agnes Jennifer.

The ageism phenomenon, namely the assessment and discriminatory treatment based on age, is still often experienced by women. In the realm of appearance, the definition of 'beauty' is often matched with 'young'.

When signs of aging appear, women are often considered to have reduced attraction, while in the realm of self-actualization, women over the age of 30 are often considered too late to pursue dreams, work, or start something new.

Responding to this, Esa Mahira Arman, Senior Brand Manager of POND'S gave his views.

"Ageism makes women seem to be required to be in a race against time, because they are seen as getting more and more 'merging' as they get older. Believe that miracles can shine at any age, PONDS Age Miracle as a brand age management no. 1 in Indonesia wants to accompany all women moving together against ageism through our latest campaign, namely Cheat Your Age, "explained Esa at Pondok Indah Mall 3, Jakarta on Saturday, November 1, 2025.

"This campaign is not about pretending to be young or refusing age, but how do we invite every woman to celebrate every phase of life with pride and surpassing expectations of herself and others for their age," he added.

The 'Cheat Your Age' campaign also received strong support from Dian Sastrowardoyo as Brand Ambassador:

"I'm sure, ageism will stop when women believe that no age is too young to start, and no age is too old to try anything new," Dian explained.

To support self-care that is in line with the spirit of confidence, a series of POND'S Age Miracle products contain Hexyl-Retinol as Baby Collagen Booster which is able to increase baby collagen production by up to 200%, helping the skin look smooth, bright, and smooth.

Part of this campaign series is the search for Miracle Models which is carried out through auditions in Jakarta and Surabaya. Of the more than 500 registrants, nine women aged 31'48 years were selected who then underwent a series of briefings A Miracle Day of Transformation, including self-development sessions, content creation classes, and catwalk training.

The climax of the collection of three well-known designers was presented as artistic interpretations of the spirit of 'Cheat Your Age'. The three designers are Angelita Nurhadi with the label Studio Jeje, Christie Basil, and Jan Angga from Jan Sober's label who creatively interpret the campaign spirit of 'Cheat Your Age' into their latest collection.

"This time I introduce a collection of Tapak Dara which combines an effortless feminity with fine craft expertise. Inspired by the silent poetry of wildflowers (illegal flowers) grown on the edges of the streets and sidewalks of Jakarta, Tapak Dara captures the spirit of freedom, adaptability, self-confidence, and strength in softness. This is a reflection of women growing, evolving, and blooming with time. This collection confirms the belief that true beauty does not fade, it transforms," said Angelita.

"Like wildflowers that always renew themselves at every season, women bring lasting turmoil that deepens in every chapter of life. Through Tapak Dara, Studio Jeje and POND S Age Miracle want to celebrate the spirit of Cheat Your Age of women who continue to grow beautifully, age gracefully, and develop non-stop, like wildflowers," he added.

This spirit was also enlivened by Christie Basil.

I name this collection Class Onion, inspired by the uniqueness of the onion (bawang) which looks simple, but full of meaning. Like peeling the onion layer by layer, the process of removing oneself is not a comfortable process. When we dare to take off our social masks, roles, and expectations attached, there are often tears that have to fall, "explained Christie.

"But in the end we will meet the beauty of the most true core, the honest, fragile, but also the purest. This collection symbolizes that being beautiful is not about the outer layer that covers it, but the courage to leave that layer because true beauty is born when we are honest with ourselves. This is what Cheat Your Age means to me, how a young soul will emerge when we return to an authentic self. Through this collection, PONDS Age Miracle wants to voice that Youth Has No Age: age may grow, but our cores are actually never aging. he added.

Meanwhile, Jan Angga has a unique perspective.

Koleksi Time, Unveiled: Gilded Recoverie is inspired by the PONDS Age Miracle mission which opposes the notion that age determines beauty. I present an exploration of radical turmoil in maturity through minimalism games, soft tailoring, and flavorful detail control. This collection reveals the gentle power of beauty that is timeless. This is to maintain turmoil that comes with age, "explained Jan.

"Each piece reflects the authenticity of being so honest, as well as brave and subtle. In this collection I voice the spirit of 'Cheat Your Age' by embracing the beauty of age in every fold, line, and texture that forms a journey. Created for those who have gone through many things and continue to grow, this collection finds a balance between structure and soul, without romanticizing or rejecting any signs of time," he continued.

The nine Miracle Models closed the event with courage and confidence, accompanied by three Miracle Muse, including Dian Sastrowardoyo, who strengthened the message that women have the right to continue to develop in every phase of their lives.

"We hope that the entire series of activities that we present at JFW 2026 will be able to inspire all Indonesian women to 'Cheat Your Age' so that they can continue to move, work, and have an impact in every phase of their lives", concluded Esa Mahira.