Tresemm\'e Present At JFW 2026, Encourage Indonesian Women To Experiment With Hairstyle

JAKARTA - Tresemm\'e, a professional hair care brand with salon quality technology, has again enlivened Jakarta Fashion Week (JFW) 2026 with a new spirit, which opens up opportunities for Indonesian women to express themselves through various hairstyles.

This time Tresemm\'e presents a fashion show titled Your Day, Your Runway, which features hair inspiration for various daily moments. Starting from traveling, working, to hangout so that every woman can stand out indefinitely.

Shakina Dharma, Demand Generation Lead for Premium Hair & Innovation Unilever Indonesia emphasized that the presence of Tresemm\'e on the JFW 2026 stage is not just about fashion, but about self-expression.

"Fashion is not only seen from the clothes worn, but also from the character and overall character of a person. Hair is part of that expression," said Shakina at Pondok Indah Mall 3, South Jakarta on Saturday, November 1, 2025.

"Tresemm\'e believes hair is not just a complement to style, but part of the identity of women. We want to inspire Indonesian women to always stand out with hairstyles that reflect their character and personality," he added.

For Shakina, the right hair can bring together all appearances and strengthen fashion statements.

"Every woman can create any style they want without compromise. Every hairstyle represents a personality that is anything but ordinary," he added.

Pevita Pearce also emphasized the importance of hair in expressing oneself.

Rambut is not just a complement to appearance, but a way to show character. Every activity has demands for different styles, from work, hangout, to traveling. Hair is always an important part to highlight who I am at every moment," he explained.

"Tresemm\'e helps me create various hairstyles without worrying about being damaged, easy to regulate, staying shiny, and protected from heat during styling. So I'm ready to appear anything but ordinary," he added.

At JFW 2026, TRESemm\'e introduced TRESquad consisting of Pevita Pearce, Helen Shark, and Zsazsa Utari. Each represents important moments of modern women such as traveling, working, and hangout.

Each appearance showing hair is a reflection of the character, confidence, and enthusiasm of women to appear authentic.

To support this display, Tresemm\'e collaborated with three well-known designers, namely HALA Natalia Kiantoro, and ISSHU, who present clothes that are in line with modern women's hairstyles.

SAYA Natalia Kiantoro menghadirkan koleksi Solara, terinspirasi dari micro-moment traveling. Clothing dengan risingan ringan dan cutiring menjuntak menciptakan siluet yang bebas bergerak, berpadu dengan rambut bestyle loose textured waveves yang natural dan salin.

"This view is simple but still standing out, representing modern women who make traveling a moment of self-expression," said Natalia.

Oubatitori's collection by Natalia Kiantoro took inspiration from the Japanese philosophy, emphasizing the beauty that arises from differences and processes. Soft hair waves with straight bangs were chosen for Helen Shark, who represented the moment of the daily work, highlighting professionalism as well as a unique character.

This collection reflects active and confident women, as well as reminds that true beauty comes from diversity.

ISSU in collaboration with the Allysha Nila stylist presents a hangout moment through the character Zsazsa Utari. The Realness collection features firm cutting, soft layering, and crystal details, combined with a natural curls half-up hairstyle with front braids, featuring playful, creative, and energetic sides of young women.

Tresemm\'e juga menegaskan komitmen terhadap dunia hair-styling profesional melalui program Tresemme Hairstylist Search yang melibatkan ratusan hairstylist dari seluruh Indonesia.

Of the thousands of participants, the 30 best hairstylists were selected as the official JFW 2026 hairstylist, arranging the hair model at the Pondok Indah Mall runway.

With the support of hairstylist expert Kiefer Lippens, Tresemm\'e emphasizes that hair is not just a complement, but part of fashion statements that complement women's persona.

Kiefer, together with the 2026 JFW Beauty Director & Consultant, Qiqi Franky held a coaching session to ensure that hair appears runway-ready with salon quality, as well as can be adapted for daily life.

To prepare thousands of hairstyles on stage, TRESemm\'e use a series of Keratin Smooth with KeratINBOND+, ranging from shampoo, conditioner, hair mask, to serum, to strengthen, protect, and keep hair soft despite frequent styling. Styling is then refined with the Amplifying Volume Hair Spray, giving a natural volume without making hair stiff or heavy.

CEO of GCMedia Group and Chairman of JFW, Svida Alisjahbana, said that JFW has always been a stage for creative collaboration and self-expression.

"We are happy to be able to support the spirit of Tresemm\'e to pave the way for Indonesian women to express themselves through hairstyles. Hair and fashion go hand in hand in creating a strong and character look," he said.

Through his participation in JFW 2026, Tresemm\'e emphasized his commitment to providing maintenance innovations and salon quality hair styling, as well as being a source of inspiration for women to appear prominent on the runway and daily.