Unique Jewelry Collection With Pet Themes Present In Indonesia

JAKARTA PT Hartadinata Abadi Tbk (HRTA), a leading pure jewelry and gold producer in Indonesia, through HRTA Gold, introduced a new jewelry collection themed Bestie and Pawmates. This collection is specially designed for pet lovers and will be exhibited at the Indonesia International Pet Expo (IIPE) 2025 which will take place from October 31 to November 2 at ICE BSD, Tangerang.

HRTA Gold Anabul's first collection presents pure gold and gold jewelry that can be customized. The theme "Bestie" was chosen to emphasize the close relationship between owners and pets, creating a form of affection immortalized in an elegant and personal gold design.

This collection also welcomes the characters of new pets who are members of Elio, Pram, Cio, Sundae, Miso, and Fuwa, each with its unique charm.

"We see gold not only as an asset to maintain value, but also as a medium to express affection. Through HRTA Gold Anabul, we want to present a collection of gold that is not only valuable, but also has an emotional meaning," said HRTA President Director, Sandra Sunanto, when met at ICE BSD, Tangerang on Friday, October 31, 2025.

"This collection is a form of affection for pets who have become part of the family and a source of happiness for their owners," he added.

The inspiration for this collection comes from the true story of six Golden Retriever puppys adopted by the Hartadinata Abadi team. The six dogs are cared for with affection and are now a symbol of warmth and sincerity, which is reflected in the design of jewelry.

Gold Anabul's HRTA collection is available in 0.2 grams of grammar with a gold purity level of 99.99%. The collection is divided into several series, including the Dog Series (Kintamani, Noodle, Golden Retriever) and the Cat Series (Ragdoll, Maine Coon, British Longhair). Each design features a unique character of each race. During the exhibition, visitors can take advantage of customization services, such as adding photos, names, or memorable dates from pets.

In addition, it introduces Pawmates', kouple concept jewelry between owners and pets. The collection consists of bracelets for owners and necklaces for pets, with pamphlets that can be engraved the name or character of pets, thus becoming a symbol of personal closeness.

The IIPE 2025 event will also be enlivened by Kiwi British Cat, pet content creator, as well as a dog and cat model from HRTA Gold Anabul. Visitors can enjoy interactive games, free photobooths, and the opportunity to take the giveaway with a gold prize.

"As the most integrated gold company, we want to continue to be part of the valuable stories of families in Indonesia, turning affection into something that can be stored, remembered, and valued." said Sandra.