Indonesian Jewelry Interested By Switzerland To The UAE, Export Value Reaches 4 Billion US Dollars

JAKARTA - The Ministry of Industry (Kemenperin) has revealed the potential for the development of the domestic jewelry industry. Not only in the national market, the jewelry industry is a high value added sector with considerable export potential.

The Ministry of Industry noted that Indonesia's export of jewelry and valuables reached 4.05 billion US dollars in the January-June 2025 period. This figure increased 23 percent compared to the same period the previous year with an export value of 3.29 billion US dollars.

"As a country with a long tradition of making jewelry, Indonesia is able to produce products that are not only in demand by the domestic market, but also attract the attention of the international market," said Minister of Industry (Menperin) Agus Gumiwang Kartasasmita in an official statement, quoted Tuesday, October 14.

The Director General of Small, Medium and Multifarious Industries (IKMA) of the Ministry of Industry, Reni Yanita, said that in 2024, Indonesia's export market share of jewelry and valuables will reach 2.5 percent and occupy the 12th position in the world.

Its destination countries include Switzerland, Hong Kong, India, the United Arab Emirates (UAE) and Jordan.

Reni said that the growth in export performance was also in line with the increasing market interest in domestic gold jewelry products. The government also continues to build an ecosystem that supports strengthening the structure of the national jewelry industry.

One of the strategic steps is the formation of Bank Bullion which was launched in February 2025. "This bank is expected to strengthen liquidity and access to gold financing for the industry, facilitate the acquisition of raw materials, increase the efficiency of supply chains and strengthen the competitiveness of the national jewelry industry," he said.

As the coach of the industrial sector, the Ministry of Industry continues to oversee the implementation of the Bank Bullion ecosystem in order to provide convenience for small and medium industry players (IKM) for jewelry, especially in obtaining gold raw materials.

"We hope that IKM jewelery can be an important part of the Bank Bullion ecosystem which ultimately contributes to national economic growth," explained Reni.

The Ministry of Industry has held various programs and policies to expand market access and increase the competitiveness of the jewelry industry.

Among other things, through participation in domestic and foreign exhibitions, IKM's e-Smart program, business matching activities with the Indonesian Trade Promotion Center (ITPC) and Trade Attaches (Atdag), Increasing the Use of Domestic Products (P3DN), restructuring machinery and equipment as well as technical training for craftsmen.

One of the efforts to open product promotion access and expand the jewelry industry network is to hold exhibitions, such as the Surabaya International Jewellery Fair (SIJF) 2025. The international scale exhibition was held by the Indonesian Gold and Permata Entrepreneurs Association (APEPI).

The exhibition, which took place on October 9-12, 2025, is the 28th event. SIJF is a meeting place between various stakeholders in the jewelry industry, ranging from producers, suppliers of raw materials, suppliers, distributors to potential buyers.