Jelitha Flowers Emphasize The Importance Of Self-Care For Indonesian Women

JAKARTA - The development of the beauty industry in Indonesia has shown a positive trend in recent years. Local products are increasingly getting attention because they are able to offer competitive quality at a more affordable price. This phenomenon is an opportunity for various industry players, including the latest collaboration involving Bunga Jelitha.

At an event 'The New Era of Ridha Beauty' at The mainstay of Andara, Cinere, Depok on Wednesday, September 24, 2025, Bunga Jelitha shared her views on the importance of self-care for Indonesian women. He emphasized that beauty products should be accessible to all groups, not limited to certain groups only.

I want Ridha Beauty products to be accepted by all people, not only in the market but also in big malls. This means that this product must be accessible to everyone, at a price that remains affordable," said Bunga, from his official statement.

As a public figure and housewife, Bunga also highlighted the role of women who often prioritize their families and forget themselves. According to him, taking care of yourself is not something excessive, but the right of every woman.

"Housewives also have the right to take care of themselves. With products like this, treatment can be done at home, easily, and remains affordable," he added.

For Bunga, his involvement in the world of beauty is not just a business collaboration. He called this part of a personal dream that could eventually be realized.

At first I had the dream of making my own brand. I had time to research, chose ingredient and packaging, but there were obstacles. Finally, I met Ridha Beauty, which has been running since 2019, and I see this as God's way of collaborating," he said.

Furthermore, he ensured that every product introduced always passed quality and safety considerations.

"I make sure all the products I bring and introduce are safe, quality, and according to the needs of Indonesian women. We always listen to criticism and input from consumers for future improvements," he explained.

Jessica Wijaya as the owner of Ridha Beauty expressed her views on the direction of the business being carried out. According to him, this step is not only aimed at expanding reach in the country, but also a foothold towards the global market.

"The hope is that more successful in reaching many Indonesian women, encouraging them to love and use skincare products and local cosmetics," said Jessica.

He added that currently product distribution has reached various regions, ranging from Bandung, Jabodetabek, Makassar, Pekanbaru, Tanjung Pinang, Semarang, Solo to East Java.

"The price of our products is very affordable for all people. Currently, we are focusing on the country, but in the future we hope to penetrate the international market." he added.