Content Creator Profession Is Increasingly Interested, Raditya Dika Shares Tips To Become Authentic
JAKARTA - In the current development of social media which is very advanced, the content creator profession is increasingly in demand, especially among the younger generation. Many create various content on personal social media, to get public attention and income.
However, with so many people interested in the job, it is very important to have authentic and different content from others, according to the author, content creator, as well as actor, Raditya Dika. Especially in the midst of many tips on creating content that eventually makes a lot of content that tends to be similar.
"It's strange that making content now is not authentic. Because nowadays people are competing famous, continuing to make like the first three seconds for what and all kinds, so everything is the same," said Raditya Dika, during a press conference for the Campus Generation 2025 Grab, in the Kebayoran Baru area, South Jakarta, on Tuesday, August 5, 2025.
According to Raditya Dika, the best step to become authentic in creating content is to be yourself. This is because other people will not be able to imitate themselves.
"Even though to be the best, it is to be someone who cannot be replaced, namely ourselves," he said.
By making honest content, people who have the same thoughts and the same anxiety will approach and like the content. Raditya Dika said that sincerity will make other people feel close to us content creators.
"If we dare to be honest with ourselves, people who relate and have the same anxiety will approach us," he added.
Baca juga:
"Softness and anxiety are what makes people close to us. When we can be vulnerable, we can be ourselves, that's what matters. In today's world, the key that is already very noisy is to be ourselves," concluded Raditya Dika.