Snacks Through Applications Become A Lifestyle, Culinary Industry Follows Digital Trends

JAKARTA - The lifestyle of today's young generation cannot be separated from the convenience of technology. One of the habits that is increasingly popular is ordering food through fast, practical, and often accompanied by attractive promos.

This phenomenon also encourages various brands of fast food to continue to innovate in their digital services. Responding to this trend, one of the leading fast food restaurant networks such as KFC Indonesia launched an update to online ordering applications.

This launch was carried out at an event in Jakarta, responding to the needs of the younger generation who are now closer to the digital world, especially the application on their cellphones.

"This is an update from an application that has existed before seven years ago. Even though there are many other online ordering applications at this time, we hope that this application can reach all segments, especially loyal customers. So it is not to compete but to complement each other," said Kevin Augusto Asyrafi, Marketing Engagement Manager of KFC Indonesia at its launch in Jakarta, recently.

The latest version of the app comes with a more modern interface as well as a number of new features designed to provide a more enjoyable user experience. For example, a graded membership system that allows users to gain exclusive benefits such as access to various attractive vouchers.

Not only that, customers can also collect points from each transaction which can then be exchanged for various promos. This is a special attraction for the younger generation who like to find more value than every purchase of them.

Fresher design and intuitive navigation are also the main highlights of this new application. Users can now order their favorite food in just a few steps, without the need to queue or contact manual services.

"Indeed, there are many more advanced updates. Starting from improving the delivery system algorithm, ordering history, to recommendations for more personal products," he said.

Interestingly, this restaurant also organizes various lottery programs and prizes to encourage the use of applications. Starting from the latest gadgets to vacation packages abroad, it is offered as a form of appreciation to customers who actively use these digital services.

Through adaptation to current consumer habits, especially young people, fast food restaurant services are now not only about the speed of presentation, but also the comfort and satisfying digital experience.