Deputy Minister Of Industry Admits That The Branding Of RI's Halal Products Is Still Minimal, Losing To Thailand And South Korea

Deputy Minister of Industry (Wamenperin) Faisol Riza stated that the branding of halal products in Indonesia is still not optimal, even though Indonesia has long predicted the halal industry to be one of the drivers of national economic growth.

At the same time, the growth of the sharia economy and the halal industry globally has increased rapidly in recent years, in line with the growth of the Muslim population and awareness of halal products.

"What is also a challenge for us is the lack of optimal global branding of halal products. Other countries such as Thailand position themselves as global halal kitchens, South Korea is the main goal of halal tourism, Brazil targets as the largest supplier of halal poultry, as well as Australia to grow rapidly as the largest provider of halal beef," Faisol said in his remarks at the Kick Off Halal Indonesia International Industry Expo 2025 agenda at the Ministry of Industry Building, Monday, April 28.

Not only that, Faisol said, currently China has also claimed to be the world's leading supplier of Muslim clothing.

"These countries have determined their branding, while we are still in a developing position," he said.

To improve Indonesia's halal branding at the global level, Faisol stated, Indonesia needs to improve and strengthen the halal industry ecosystem first. Some of the efforts that have been made by his party include, among others, development and strengthening infrastructure, both facilitation recovery.

Third, namely strengthening product branding, the fourth is increasing awareness and the fifth is restoring awards to participating stakeholders.

Furthermore, according to Faisol, Indonesia's halal industry can become a priority industry in the future by leading the food, beverage, textile industry, finished clothing, chemical industry, pharmaceuticals, traditional medicines, the skin and goods industry from the skin to the footwear industry.

The huge potential of the Indonesian halal industry can also be seen from the export value of halal products throughout 2024, which reached 64.11 billion US dollars.

"It is hoped that this can be our capital to achieve the growth target set by the government, which is 8 percent in 2029," said Faisol.

Meanwhile, based on data from the Global Islamic Economy Indicator released by the State of the Global Islamic Economy (SGIE), it shows that Indonesia's ranking from 2023 to 2024 has increased by one rank to third after Malaysia and Saudi Arabia.

However, Indonesia's ranking for the pharmaceutical and cosmetic sector is still below other Muslim-populated countries.