The Most Popular Food Heaven Trend In Online Applications

JAKARTA - The annual culinary trend report entitled 'GoFood Food Heaven Trend' is re-released. This report summarizes the most popular food and beverage menus ordered by customers throughout 2024 as well as predictions of menus that are in demand in 2025 based on customer behavior patterns.

Head of Marketing Food & Ads Gojek Ignatius Satrio (Rio) said that he again presented a report on the 'Tren of GoFood Food Heaven' to inspire customers to explore culinary. More than that, this report is also a reference and inspiration for business partners to get to know market tastes better and develop their business.

"For example, to innovate in making food menus or packages, to learn customer behavior to create advertising strategies in GoFood," he said in an official broadcast received by VOI.

Some interesting findings of this year's Food Heaven Trend report include:

1. The menu with side dishes becomes the defending champion; represented by Nasi Ayam which consistently occupies the top of the best-selling menu standings for six consecutive years.

2. In the GoFood Hemat category, Mie Process is the most of the customer's choice, showing that this saving food, which is a convenience food, has remained the champion.

3. Always a mainstay when the weather is hot, millions of glasses of Aneka Variant Teh always sells well for customers with a number that when lined up is equivalent to the distance between Jakarta and Cirebon!

GoFood also detailed the predictions of the three culinary delights that will be hits in 2025. This prediction was obtained by looking at the keywords most sought after on GoFood. One of the most interesting is Iced Americano, which is predicted to be the prima donna following in the footsteps of its predecessors in the coffee world, namely milk coffee ice and sugar milk ice.

In line with these findings, Putri Habibie, a Passionate Homeook and Food Content Creator, is also actively exploring culinary trends to find out the audience's latest preferences in making cooking content. The founder of Lady Bake Cooking Class (now Princess Habibie Cooking Class) also released the digital book Recipe Cover: #TeamReBook which prompted the birth of a culinary MSME with the book prescription.

The choice of culinary society is no longer influenced by taste only. The lifestyle and daily life of today's society are also an important factor in the formation of food trends in Indonesia. For example, a healthy lifestyle has boosted the popularity of the plant-based and low-calorie menus, while the fast lifestyle in urban areas has increased demand for practical and ready-to-eat food. Reports from the GoFood Food Heaven Trend, providing valuable insights for those of us engaged in the culinary industry to be more adaptive and innovative in presenting menus that match the people's latest preferences, "explained Putri.