New Mall In Bekasi, A Mirror Of Masyrakat's Lifestyle To New Shopping Trends

JAKARTA - Bekasi City, West Java, is again in the spotlight with the opening of a new mall that residents have been waiting for for a long time.

The presence of this shopping center has succeeded in attracting the attention of the public from various circles, as can be seen from the crowds of visitors crowding the location since the first day of the opening, on Friday, November 22, 2024.

This euphoria is a clear proof of how the new mall provides "fresh air", changes in shopping trends, to the lifestyle of people in this growing city.

The new mall under the auspices of PT Pakuwon Jati Tbk, through its subsidiary, PT Grama Pramesi Siddhi, was built in a strategic location, precisely in the Pekayon Raya area, South Bekasi and was named Pakuwon Mall Bekasi.

This mall not only offers complete facilities, but also becomes a symbol of the urban lifestyle of modern society. The minimally elegant interior design, family-friendly areas, as well as digital facilities such as ordering food and online-to-offline shopping (O2O) made this mall immediately popular among the younger generation.

Around 250 outlets from local to international brands attended also reflect the latest shopping trends, such as the lifestyle store concept that combines fashion products, technology, and household needs in one place.

Call it Korean Fashion Brand MLB, Acme de la vie, ALAND, harlan+holden coffee to Playtopia which is much more complete than those in other shopping centers in Jakarta.

"More than just a shopping place, we are trying to bring experience, adjust new shopping trends, so it is hoped that it can have a positive impact on the economic development of Bekasi City," said Eiffel Tedja, as Director of Pakuwon Group in his opening mall in Bekasi, some time ago.

More than just a place to shop, this mall is designed to meet the entertainment needs of modern people. This also reflects new shopping trends and people's lifestyles, because all needs are in one place, ranging from AEON supermarkets, XXI cinemas, various lifestyle outlets, food, beverages, beauty, toys, attractive adventure facilities, tournament rooms, indoor mosques, to entertainment.

Since before the official opening, massive promotions have echoed through social media and billboards in various corners of the city. The first day of opening was marked by long queues, especially in shops offering special discounts.

No wonder in the first week, the area around the mall was filled with people, causing traffic jams around Pakuwon, Bekasi. The reason is, not a few visitors are even willing to come early to enjoy attractive promos and be the first to explore every corner of the mall.

Apart from being a lifestyle destination, the presence of this mall has a positive impact on the local economy. The presence of this mall is expected not only to be a place of recreation and shopping, but also a center of lifestyle innovation that follows the times.

Mall managers have also planned various interesting activities, such as art exhibitions, regular music shows, and promos, to continue to attract public attention.

"We rely on synergies from tenants to loyal customers to Pakuwon/Mall Bekasi, all tenants also have their own uniqueness and way of attracting visitors and are expected to attract more visitors to come here," explained Ivy Wong, Director of PT Pakuwon Jati on the same occasion.

With the high enthusiasm of visitors, this new mall is projected to become a new icon of Bekasi that not only reflects the progress of the city, but also meets the needs of the community as well as a reflection of the trends and aspirations of the Bekasi people towards a more dynamic future.